Chief Growth Officer

Location3 Media•Denver, CO

5d•Remote

About The Position

Location3 is seeking a Chief Growth Officer to join their leadership team. This role reports to the CEO and will have Sales and Marketing reporting to them. The Chief Growth Officer will be responsible for owning growth as a function, managing two distinct revenue lines: new agency services relationships and LOCALACT subscription revenue. The company specializes in helping brands grow through local operators, a complex problem they have addressed for twenty-five years, and they also develop the LOCALACT platform for these operators. This is a build role requiring someone to carry a number and build the organization around it.

Requirements

Senior commercial leadership experience in agency, marketing services, or professional services.
Track record of carrying and hitting a new business number.
Experience selling both services and software.
Command of CRM discipline and the judgment to identify real pipeline.
Understanding of the distinct buyer personas of brands and local operators, and the different sales approaches for services and software.
Desire to carry a number, build an organization around it, and be the commercial voice into the product roadmap.

Responsibilities

Owning the growth number, including new logo services revenue and LOCALACT subscription revenue, measured separately and forecast weekly.
Managing the pipeline end-to-end: targeting, outreach, qualification, pursuit, RFI and RFP production, pitch strategy, negotiation, and close.
Overseeing marketing as a pipeline function, including conferences, sponsorships, outbound, PR, awards, content, search, the website, and credentials materials, measured by pipeline contribution.
Developing partnerships, including white-label and one adjacent category, focusing on a partner program and a single funded expansion in the first year.
Building and managing the growth system and team, including Salesforce as the pipeline and forecast of record, a repeatable pursuit process, a sales-to-delivery handoff, and the growth organization.