Chief Development & Marketing Officer

Caminar • San Mateo, CA

4d • Onsite

About The Position

Caminar is a leading behavioral health organization that supported over 48,000 youth and adults across six counties in Northern California and the San Francisco Bay Area last year. Caminar's mission is to build strength and stability through comprehensive mental health and substance use treatment and wrap-around services delivered through evidence-based, whole-person care. The organization was founded in 1964, and our vision is to be a BEACON of SAFETY, COMPASSION, and FULFILLMENT, supporting all those in our communities who need it most. Caminar values diversity. People of all races, ethnicities, countries of origin, faiths, abilities, sexual orientations, and gender identities are welcome here. To learn more, please visit www.caminar.org.

The Chief Development and Marketing Officer is an executive position and Caminar's most significant investment in fundraising and revenue growth in the organization's history. Reporting directly to the CEO and serving on the Executive Leadership Team, the CDMO owns Caminar's philanthropic revenue strategy, leads the Development team, and directs all marketing and communications activity in service of fundraising goals and organizational brand. This is, first and foremost, a fundraising leadership role. The CDMO will drive a comprehensive philanthropic strategy spanning individual giving, major gifts, planned giving, foundation and corporate grants, and special events — while simultaneously building Caminar's brand and leading a targeted business development strategy with health plans and managed care organizations. Everything the CDMO does — brand, marketing, payer relations — exists in direct service of Caminar's mission and revenue goals.

Requirements

• 12+ years of progressive experience in nonprofit development and fundraising leadership, with at least 5 years in a senior executive or VP-level role.
• Bachelor's degree required; MBA strongly preferred
• Documented track record of personally closing major gifts at the six- and seven-figure level and managing a high-performing development team to multi-million-dollar revenue goals.
• Deep expertise across the full fundraising spectrum: major gifts, planned giving, annual fund, foundation and corporate relations, and special events.
• Deep personal commitment to racial equity, cultural humility, and serving communities with complex behavioral health needs.
• Strong marketing and brand instincts — sufficient to set strategy, direct staff, and ensure all external communications actively support fundraising goals.
• Rigorous analytical capabilities: experience with fundraising KPIs, pipeline management, CRM platforms, and data-driven decision-making.
• Coaching, empowering leadership style with a track record of building, retaining, and growing high-performing teams.
• Outstanding written and verbal communication skills, including experience as an organizational spokesperson and major gift solicitor.
• Must be able to meet and receive a criminal records clearance, as required by Title XXII, other licensing regulations, and Caminar practices.
• This position may require limited, occasional, or frequent driving. If required, a valid California driver's license, a reliable personal vehicle, and current personal auto insurance is required by law. In addition, an MVR sufficient to obtain and maintain insurability under agency auto liability policies are all essential job requirements.
• Must be able to pass post offer, pre-employment medical and drug tests as required under State Community Care Licensing regulations and/or agency policies.
• If applicable, a personal cell phone with reliable service and a data plan to use for business purposes.
• May be required to obtain and maintain First Aid and CPR certification.

Nice To Haves

• Experience in behavioral health, mental health, physical health, social services, or a related human-services sector.
• Experience marketing to or partnering with health plans, managed care organizations, or Medi-Cal/Medicaid payers — including familiarity with network development, value-based care models, and CalAIM.
• Understanding of behavioral health payer dynamics: HEDIS quality measures, network adequacy standards, mental health parity, and Medi-Cal managed care contracting.
• Relationships within the Bay Area philanthropic community — regional foundations, family offices, and corporate giving programs.
• Proficiency in LiveImpact. Salesforce, Bloomerang, or comparable CRM platforms; familiarity with Google Analytics and email automation tools.
• Experience engaging and activating volunteer boards for major gift fundraising and ambassador programs.
• Multilingual skills or experience fundraising from and for culturally and linguistically diverse communities.

Responsibilities

• Own Caminar's comprehensive fundraising strategy: set multi-year revenue goals, build the plan to achieve them, and hold the Development team accountable to quarterly and annual targets.
• Lead the full spectrum of philanthropic revenue streams: individual giving, mid-level donors, major gifts, planned giving, corporate sponsorships, foundation and government grants, and special events.
• Personally cultivate and solicit a portfolio of major and principal gift prospects in partnership with the CEO and board members.
• Build and grow Caminar's major gifts program, including prospect identification and research, moves management, proposal development, gift structuring, and stewardship.
• Lead and expand the Leadership Impact Circle and all mid-level giving programs, with structured stewardship tracks that deepen engagement at every tier.
• Develop and execute a planned giving program — including bequests, gift annuities, and estate planning partnerships — to build Caminar's long-term endowment capacity.
• Drive corporate and foundation fundraising through relationship-based outreach, compelling proposals, and disciplined grant calendar management.
• Oversee special events strategy, ensuring events function as donor cultivation channels with clear relationship-building objectives and post-event follow-up plans.
• Ensure that fundraising infrastructure — Customer Relationship Management (CRM), prospect research tools, pipeline tracking, gift acknowledgment, and reporting — reflects best-in-class practices.
• Present bi-monthly fundraising performance dashboards to the CEO and Board, including pipeline health, donor retention, acquisition costs, revenue forecasting, and Marketing KPIs.
• Build Caminar's payer-facing value proposition, translating clinical outcomes, CARF accreditation, HEDIS-relevant quality metrics, and cost-effectiveness data into compelling capabilities presentations and partnership proposals.
• Cultivate and maintain senior-level relationships with network development, provider relations, and population health leaders at target payer organizations.
• Lead development of payer-specific collateral: capability statements, outcome reports, RFP responses, and value-based care partnership frameworks.
• Partner with program and finance leadership to track contract performance metrics and proactively use outcomes data in payer marketing.
• Monitor the evolving managed care landscape — including CalAIM implementation, mental health parity enforcement, and network adequacy regulations — and advise leadership on positioning implications.
• Own Caminar's brand identity and narrative — voice, visual standards, case for support, and messaging architecture — ensuring consistency and emotional resonance across all channels and audiences.
• Develop and execute an integrated multi-channel marketing strategy — digital, social, email, content, events, and earned media — explicitly aligned with fundraising acquisition and retention goals.
• Lead Caminar's annual Impact Report, digital campaigns, and all public-facing storytelling, centering client voices with dignity, consent, and care.
• Oversee website strategy, digital analytics, email program performance, and social media to drive audience growth, donor engagement, and online giving conversion.
• Position Caminar as a regional thought leader in behavioral health — elevating the CEO and program leaders as public voices through media placements, speaking opportunities, and content strategy.
• Serve as Caminar's primary resource for media relations, earned media strategy, and crisis communications in coordination with the CEO.
• Partner with the CEO and Board's Development & Marketing Committee to develop and align strategy, engage Board Directors, and advance Caminar's fundraising goals.
• Build and execute a board fundraising engagement program — equipping Board Directors with training, talking points, prospect introductions, and solicitation support.
• Identify, recruit, and steward volunteer fundraising leadership — including campaign chairs, event committees, and advisory councils — to extend Caminar's donor network.
• Serve as a full member of the Executive Leadership Team, contributing to organizational strategy, culture, and institutional decision-making.
• Collaborate with compliance, clinical, and finance leadership to surface impact data and human stories that strengthen Caminar's case for philanthropic support.
• Represent Caminar externally at community events, funder convenings, behavioral healthcare conferences, and public forums.
• Provides direct leadership and supervision to the Director of Development and the Marketing & Communications Manager, and carries overall accountability for the performance, professional development, and culture of the Marketing and Development teams.
• Sets clear performance goals, conducts regular 1:1s and annual reviews, and fosters a high-performance, mission-aligned team culture.
• Recruits, onboards, and retains top talent across Marketing and Development functions.
• Manages departmental budgets with fiscal discipline and allocates resources for maximum fundraising ROI.

Benefits

• Medical, Dental, and Vision Health coverage choices to fit you and your family’s needs. A zero-cost option for employee only and generous contributions to employee and dependent premiums.
• Flexible Spending Account Receive tax savings on out-of-pocket health care costs.
• Employee Wellness Program We’ll reimburse you for a portion of your gym/fitness dues.
• Life, Long-term Disability, and AD&D Insurance Provided at no cost to our full-time employees. Includes an option to purchase additional life coverage for both employees and dependents.
• Paid Time Off We offer thirteen paid holidays and a generous sick and vacation benefit.
• 401(K) Retirement Savings Plan We offer options for both pre-tax and post-tax (Roth) contributions. The plan also offers an employer match on eligible employee deferrals at one year of service.
• Commuter Benefits Commuting to work each day can be expensive. Receive tax savings on your commuting costs!
• Employee Assistance Program For whatever issue you might face, our Life Assistance Program offers free, confidential assistance at no cost to you.

What This Job Offers

• Job Type: Full-time
• Career Level: Executive