Chief Customer Officer, Wellbeing Collective

UnileverPortland, OR
$281,400 - $422,000Hybrid

About The Position

The Chief Customer Officer (CCO) is the enterprise leader responsible for accelerating Liquid I.V.’s retail and omnichannel growth while strengthening customer partnerships, commercial capabilities, and organizational performance. Reporting to the CEO, this role owns the overall customer and commercial agenda across key retail channels, including mass, club, food, drug, natural and emerging channels. The CCO sets the vision for profitable growth, ensures world-class execution with customers and brokers, and builds a high-performing organization capable of winning in a fast-moving, high-growth CPG environment.

Requirements

  • 15+ years of progressive leadership experience in consumer packaged goods, beverage, nutrition, wellness, or adjacent categories, with significant time spent in customer-facing commercial roles.
  • Proven success leading large-scale sales organizations and delivering sustained growth across complex retail environments, including national accounts, regional customers, eCommerce, and alternative channels.
  • Deep experience with major U.S. retailers and broker-led models, with strong understanding of customer planning, line reviews, trade spend, promotion strategy, and account profitability.
  • Demonstrated ability to lead in a high-growth, rapidly evolving business where prioritization, agility, and change leadership are essential.
  • Strong commercial acumen, including forecasting, P&L management, revenue growth management, and cross-functional business planning.
  • Track record of building scalable systems, clear operating discipline, and stronger role clarity within commercial teams.
  • Bachelor’s degree required; MBA or equivalent advanced business experience preferred.

Nice To Haves

  • Ideal candidates will bring experience from leading CPG, beverage, hydration, nutrition, snack, or wellness brands that operate in a dynamic omnichannel retail environment.
  • Experience in founder-led, challenger, or high-growth brands is highly valued, particularly where the leader helped scale distribution, professionalize commercial capabilities, and build durable retail partnerships.
  • Additional preference will be given to candidates who have worked within larger blue-chip CPG organizations and can combine entrepreneurial pace with disciplined execution.
  • Backgrounds that include exposure to broker management, customer strategy and planning, trade promotion management, and close partnership with brand, supply chain, and finance teams are especially relevant.

Responsibilities

  • Own the total commercial agenda for Liquid I.V. retail sales, including customer strategy, channel growth, sales execution, trade investment effectiveness, and delivery of revenue and profit objectives.
  • Lead enterprise customer planning across major retail customers and channels, translating company strategy into clear go-to-market priorities and joint business plans.
  • Build strong, senior-level relationships with retail partners, brokers, distributors, and key external stakeholders to unlock mutually beneficial growth.
  • Drive disciplined commercial execution across assortment, shelving, pricing, promotion, innovation launches, and omnichannel activation.
  • Partner cross-functionally with Marketing, Supply Chain, Finance, Demand Planning, Operations, and eCommerce to align demand generation with flawless execution.
  • Strengthen commercial capabilities in areas such as revenue growth management, trade promotion planning, broker management, forecasting, category stewardship, and customer storytelling.
  • Establish clear performance management, operating rhythms, and decision-making processes that improve visibility, accountability, and speed.
  • Shape organizational design, talent strategy, and succession plans to ensure the sales organization is built for current scale and future growth.

Benefits

  • health insurance
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