Channel Partner Success Manager (APAC Markets)

Semrush

12d•Hybrid

About The Position

Semrush is a brand visibility platform that helps marketers improve their online presence and create measurable impact. The company unifies SEO authority and AI visibility to ensure brands are found, cited, and chosen everywhere search happens. Semrush has gained the trust of over 28 million users, ranging from scaling startups to Fortune 500 companies. The company fosters an environment where employees can own their work, move as a team, and experiment to drive growth and innovation. This role is for individuals who are ambitious and want to make an impact. The Channel Partner Success Manager will be responsible for building and nurturing strong relationships with agency teams and users, enabling them on Semrush Enterprise. This role involves acting as a trusted advisor, offering strategic recommendations on how to leverage Semrush for maximum impact, and ensuring agency partners can use Semrush to deliver value for their clients. The position also focuses on driving high agency retention and renewal rates by ensuring partners are fully enabled and see ongoing value. Collaboration with Channel Account Executives (AEs) for upsell and cross-sell opportunities, leading contract renewals, and driving customer value by linking Semrush usage to business value are key aspects of the role. Additionally, the role involves ensuring partners can clearly see the performance of their client work within the platform, setting them up for success, and validating reporting results. Account planning with Channel AEs to outline growth opportunities and acting as the voice of the customer within Semrush to advocate for improvements are also crucial. The role requires creating and executing customized success plans, demonstrating thought leadership on digital marketing trends, and collaborating with internal teams to solve complex customer challenges. Performance tracking and reporting using data to provide actionable insights and track KPIs are also essential.

Requirements

7+ years of experience in Customer Success, consulting, agency services, or a related role, with a focus on enterprise customers, preferably in the MarTech or SaaS space.
Proven track record of building strong relationships with different levels, including C-suite executives and marketing teams.
Proven experience creating customized success plans, ensuring customers see clear connections between their processes and the results Semrush delivers.
Excellent problem-solving skills with the ability to provide tailored solutions to meet enterprise customers’ needs.
Strong communication skills, both verbal and written, with an ability to articulate complex concepts to both technical and non-technical audiences.
Deep understanding of digital marketing technologies such as SEO, SEM, content marketing, analytics, CRM, and marketing automation.
Ability to manage a large book of business and prioritize high touch strategic customers while nurturing low touch smaller customers.
Experience with upselling customers and generating qualified leads.
Ability to use customer data to provide insights and drive decision-making.
Entrepreneurial spirit.
Ability to navigate ambiguity and complexity, and adapt in a rapidly changing global business environment.
Trust, Sense of Ownership, and enthusiasm for Constant Changes.

Nice To Haves

Experience with BrightEdge, Conductor, SimilarWeb, or other enterprise-level marketing and SEO platforms.
Strong project management skills with the ability to manage multiple projects and initiatives for large enterprise customers.
Thrive in an environment where you have the chance to build more than just 'maintain'.

Responsibilities

Build and nurture strong relationships with agency teams and users, enabling them on Semrush Enterprise.
Act as a trusted advisor, offering strategic recommendations on how to leverage Semrush for maximum impact.
Ensure agency partners know how to use Semrush to deliver value for their clients.
Drive high agency retention and renewal rates by ensuring channel partners are fully enabled and see ongoing value.
Work closely with Channel AEs to identify upsell and cross-sell opportunities.
Lead efforts in contract renewals.
Collaborate closely with customer stakeholders to create and link key workflows to the business value Semrush drives.
Ensure customers understand how specific features and tools enhance their marketing objectives and performance.
Ensure Channel Partners can clearly see the performance of their client work within the platform.
Set up partners for success and validate that reporting is delivering expected results.
Work with Channel AEs to build out plans across Channel Partners to outline opportunities for growth.
Act as the voice of the customer within Semrush, advocating for improvements or enhancements based on customer needs and feedback.
Stay informed about customer strategic objectives, relevant market conditions, and competitive intelligence.
Develop detailed, customized success plans tailored to the customer’s specific needs and business objectives.
Ensure timely and efficient execution of success plans by coordinating with cross-functional teams and managing resources.
Focus on driving time to value and ensuring customers see immediate impact.
Partner with clients to help them understand what is most relevant to their business as it relates to SEO.
Partner with internal teams (Product, Sales, Support) to solve complex customer challenges.
Use data to provide actionable insights and track performance against KPIs.
Present detailed reports and strategic recommendations to key customer stakeholders.