Channel Marketing Specialist (13 month contract full time)

Fortinet • Toronto, ON

52d

About The Position

This Marketing Specialist position has a key role in developing pipelines
working with our channel partners. Leveraging our key go to market messaging,
work closely with our regional partners to develop strategies to develop
opportunities for our partners and our solutions.
Innovative co-marketing activities aligning to both our regional pipeline goals
and regional partner enablement and revenue growth will be an integral part of
your success.

The ability to pick up patterns and quickly identify successful pipeline
generation tactics to be implemented to generate opportunities in an efficient
manner while adhering to our brand and putting forth Fortinet’s strengths is
essential in this position.

This role will have a considerable number of administrative duties to ensure
content is updated on our portals leveraging content from our Americas team,
this may require some reviewing to ensure it is tailored to the Canadian market.

There will also be support and administrative tasks assigned from the Field
Marketing Manager to help drive the overall regional pipeline and align to the
field marketing calendar.

Requirements

• 5+ years of channel marketing experience at a Tier-1 technology vendor preferred.
• Must have experience in channel marketing working with partners and delivering channel marketing programs.
• Requires a professional attitude and ability to manage strategic and tactical tasks.
• Excellent verbal, written, interpersonal, and communication skills.
• Proven track record of driving results through partner and channel ecosystem.
• Proven ability to engage and involve sales and other executives.
• Experience developing lead generation strategies and measuring lead generation campaigns.
• Knowledge of CRM, marketing automation systems, marketing/sales funnel, and how to maximize them for efficient lead distribution and reporting.
• Travel will be required throughout the Central Region (Ontario excluding the National Capital Region)
• Bilingual preferred.

Responsibilities

• Execute partner led marketing activities focused on driving pipeline and supporting regional Channel Account Managers meet their revenue targets.
• Understand marketing data to drive channel & field lead generation and regional pipeline acceleration.
• Translate strategy to growth throughout the marketing funnel and track partner opportunities to conversion, and achieve quarterly Marketing originated opportunities.
• Ensure plans align to field marketing calendar
• Facilitate partner enablement programs specific to each partner aligning their specific verticals
• Identify cross-sell and upsell opportunities within each partner and align enablement and activities to accelerate pipeline through each partner
• Provide logistical and executional support for partner-hosted marketing events, such as webinars, lunch & learns, and trade shows.
• Support channel partner enablement through education on marketing tools, campaigns, and execution best practices.
• Support partner communications such as newsletters, toolkits, and promotional updates.
• Work with the corporate team and other channel marketing contributors to share best practices and improve efficiencies across Canada and Americas International.
• Manage the execution of digital marketing campaigns with and through partners, including co-branded emails, paid media, and social content.
• Establish, manage and analyze program metrics using Salesforce and Tableau to ensure efficiency and goal attainment.
• Create and deliver regular reports/presentations to marketing executives on campaign plans and results.
• Identify opportunities to improve process efficiencies and work with Fortinet tools including SharePoint, partner portal and other Fortinet knowledge repositories
• Deliver a quarterly plan of activities that optimize each regional partner’s strengths opening white space and new logo acquisition for Fortinet.
• Remain focused on results while fostering relationships with Internal stakeholders managing resources and budgets aligning to pipeline targets.

Benefits

• Benefits eligibility starts on your first day of hire and comprises of 100% company paid medical, dental, and vision coverage, including a Health Spending Account and a Personal Spending Account that gives you flexibility to spend where you need it the most.
• Our Employee & Family Assistance Plan (EFAP) offers you and your family access to various services like counseling, legal advice, mental health resources etc.
• We also provide critical illness, disability, and life insurance, as well as a Group Registered Retirement Savings Plan (RRSP) with a company match to help you save faster for retirement.
• We offer competitive Paid Time Off and flexible leave policies, including paid health days, to help you take care of yourself and your family members.
• All roles are eligible to participate in the Fortinet equity program.
• Bonus eligibility is reviewed at time of hire and annually at the Company’s discretion.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees