US Channel Marketing Manager

GW&K Investment Management, LLC•Boston, MA

1d•$165,000 - $180,000•Hybrid

About The Position

GW&K Investment Management seeks an experienced Channel Marketing Manager to lead the development and execution of integrated marketing campaigns, including driving new content development, coordinating webinars/events and managing partner materials submissions. This individual will directly drive the growth and success of key distribution channels, including RIAs, broker-dealers, and wirehouses, by facilitating engagement and supporting business objectives. This role will be responsible for increasing advisor engagement and accomplishing channel objectives through multi-channel marketing initiatives. Success in this position will have a measurable impact on advancing business priorities in collaboration with the broader marketing team. The Channel Marketing Manager will work closely with National Accounts and Sales teams to align marketing programs with distribution priorities, while serving as the primary liaison between advisory distribution channels and GW&K’s marketing organization. This role will play a key part in developing and evolving GW&K’s advisory channel marketing efforts. Responsibilities include expanding digital engagement, enhancing advisor-facing campaigns, and building GW&K’s channel function as the business continues to grow.

Requirements

Proven track record of developing and executing integrated, multi-channel marketing strategies within channels (RIA, broker-dealer, wirehouse)
Bachelor’s degree in Marketing, Communications, or a related field. Equivalent professional experience is also acceptable.
7–10+ years of experience in investment management marketing or distribution. Experience with separately managed account distribution is preferred.
Demonstrated ability to manage campaigns, priorities, and stakeholders in fast-paced settings. Highly organized and attentive to detail.
Experience partnering with Sales and National Accounts to support distribution initiatives, advisor engagement, and growth objectives
Solid understanding of channel dynamics, including platform relationships and advisor-facing marketing approaches
Working knowledge of marketing and compliance requirements when executing campaigns with wirehouses and broker-dealers
Experience using marketing and sales enablement tools such as Microsoft Dynamics, HubSpot, Seismic, and LinkedIn. Ability to leverage data and analytics to inform decision-making.

Nice To Haves

Experience with separately managed account distribution is preferred.

Responsibilities

Lead the planning and execution of integrated marketing campaigns aligned to channel priorities
Define channel-specific marketing approaches, including target audiences, messaging, and campaign strategies, in collaboration with Marketing and Business Development
Partner with digital, social, creative and content teams to deliver cohesive, cross-channel campaigns
Work closely with National Accounts and Sales to support platform initiatives, partner campaigns, and advisor outreach
Serve as the primary point of contact for advisory channel marketing needs, ensuring alignment across stakeholders
Support and enhance sales enablement efforts, including content development, effective use of tools such as Seismic and LinkedIn as well as ensuring the delivery of campaign intelligence to support sales efforts
Monitor trends across the U.S. wealth channel landscape and apply insights to refine channel marketing efforts
Manage campaign execution, including timelines, deliverables, and cross-functional coordination
Oversee compliance submission and approval processes for marketing materials at sponsor firms’ compliance.
Track and analyze campaign performance, providing relevant insights and recommendations to improve effectiveness
Contribute to the development of reporting systems that track progress against engagement and business objectives