Channel Marketing Manager
About The Position
In partnership with the Marketing, Sales, and Customer Service Departments, the Channel Marketing Manager is responsible for managing and scaling Berkshire’s indirect channel performance by actively managing corporate distribution partnerships, programs, product information, marketing efforts, reports and enabling partner sell-through across industrial, regulated and controlled environments. Berkshire Corporation is looking for a proactive, detail-oriented strategist who balances independent initiative with a collaborative spirit. The ideal candidate is a professional of high integrity who tackles complex problems with a positive, solution-focused mindset.
Requirements
- Bachelor’s Degree from an accredited four-year university or college in Marketing, Sales, or Communications
- Three plus years of experience working in marketing, distribution, or related field
- Strong experience in managing cross-functional projects and achieving desired results
- Experience with current marketing methodologies and digital marketing trends
- Encompass an understanding of marketing channel management
- Experience working closely with internal and external marketing resources
- Possess exceptional visual, communication, and presentation skills
- Able to manage your workload and operate independently
- Working knowledge of CRM, use of portals and experience with PowerPoint, Word, Excel spreadsheet software, and Adobe software
Responsibilities
- Partners with the Marketing Team and Sales to manage all aspects of the Company’s distributors relationships including distributor segment planning, partner onboarding, and co-marketing execution
- Develops and implements marketing strategies to continually improve the relationship, distributor program performance, and product sales through each distributor partnership
- Manages all distributor marketing requirements including standardized digital display content (product data, images, application copy, and SEO structures)
- Utilizes all analytic tools necessary such as Distributor reporting, Hubspot CRM and Birst to make informed decisions on all business and marketing strategies relating to channels
- Manage feedback loops from distributor representatives to Berkshire marketing and sales management; report on sell-through, inventory, pipeline influence, and product adoption, content, product promotions and campaigns
- Communicates end-user understanding and competitor insights internally and helps develop plans for acting upon that data and positioning Berkshire’s products and services
- Utilizes a variety of analytical software tools to evaluate performance and adjust channel marketing strategies
- Abides by and upholds the branding guidelines set forth by Berkshire
- Assists in the development of the annual marketing plan which includes working with the Director of Marketing and other department heads to achieve all marketing goals of Berkshire
- Manages all expenses associated with channel marketing
- Creates or approves all content of distributor marketing campaigns
- Works with Product management on communication, coordination and upload of annual price changes
- Coordinates distributor trade shows and joint-event strategies
- Upholds the Berkshire brand across all graphic design needs
- All other duties as assigned
Benefits
- Medical Insurance
- Dental Insurance
- Vision Insurance
- Life and Voluntary Life Insurance
- Short- and Long-Term Disability
- Flexible Spending with Company Match
- 401(k) Retirement Savings Plan with Company Match
- Paid Holidays
- Paid Vacation
- Personal/Sick
- EAP Program
- Tuition Reimbursement
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
