Channel Marketing Manager

Berkshire•Whitsett, NC

About The Position

Berkshire is the global contamination control leader for cleanroom and controlled environment consumable products. We provide customers with technically advanced materials aimed at application performance. We focus on total solutions that consistently minimize the risk of product and process contamination. With our customer relationships we continuously focus on complete engineered clean solutions. For over 55 years, Berkshire has understood and delivered world class manufacturing, reliable supply chain, highest standards for quality, technically advanced products assuring mutual success each step of the way. In partnership with the Marketing, Sales, and Customer Service Departments, the Channel Marketing Manager is responsible for managing and scaling Berkshire’s indirect channel performance by actively managing corporate distribution partnerships, programs, product information, marketing efforts, reports and enabling partner sell-through across industrial, regulated and controlled environments. Berkshire Corporation is looking for a proactive, detail-oriented strategist who balances independent initiative with a collaborative spirit. The ideal candidate is a professional of high integrity who tackles complex problems with a positive, solution-focused mindset.

Requirements

Bachelor’s Degree from an accredited four-year university or college in Marketing, Sales, or Communications
Three plus years of experience working in marketing, distribution, or related field
Strong experience in managing cross-functional projects and achieving desired results
Experience with current marketing methodologies and digital marketing trends
Encompass an understanding of marketing channel management
Experience working closely with internal and external marketing resources
Possess exceptional visual, communication, and presentation skills
Able to manage your workload and operate independently
Working knowledge of CRM, use of portals and experience with PowerPoint, Word, Excel spreadsheet software, and Adobe software

Responsibilities

Partners with the Marketing Team and Sales to manage all aspects of the Company’s distributors relationships including distributor segment planning, partner onboarding, and co-marketing execution
Develops and implements marketing strategies to continually improve the relationship, distributor program performance, and product sales through each distributor partnership
Manages all distributor marketing requirements including standardized digital display content (product data, images, application copy, and SEO structures)
Utilizes all analytic tools necessary such as Distributor reporting, Hubspot CRM and Birst to make informed decisions on all business and marketing strategies relating to channels
Manage feedback loops from distributor representatives to Berkshire marketing and sales management; report on sell-through, inventory, pipeline influence, and product adoption, content, product promotions and campaigns
Communicates end-user understanding and competitor insights internally and helps develop plans for acting upon that data and positioning Berkshire’s products and services
Utilizes a variety of analytical software tools to evaluate performance and adjust channel marketing strategies
Abides by and upholds the branding guidelines set forth by Berkshire
Assists in the development of the annual marketing plan which includes working with the Director of Marketing and other department heads to achieve all marketing goals of Berkshire
Manages all expenses associated with channel marketing
Creates or approves all content of distributor marketing campaigns
Works with Product management on communication, coordination and upload of annual price changes
Coordinates distributor trade shows and joint-event strategies
Upholds the Berkshire brand across all graphic design needs
All other duties as assigned