Channel Marketing Manager

GAF • Parsippany, NJ

1d • Hybrid

About The Position

The Channel Marketing Manager is responsible for supporting multiple large accounts, such as Big Box Retailers, Distributors, and/or lumberyards, which would be more accounts than a typical Manager role. This role is also responsible for approximately twice the company revenue compared with a standard manager role. The Manager must bring strong relationships with Accounts, networking with a variety of stakeholders, and displaying frontline sales skills, as well as cross-functional collaborative working. The Manager represents and acts for some of GAF's most important customers from a marketing perspective. Success requires communicating customer needs, developing programs that address these needs by drawing on expertise from across the marketing function and beyond, acting as a thought partner with a variety of marketing disciplines. The Manager must also look outwards, keeping abreast of trends in the industry, including digital advancements throughout the customer experience. Hence, as well as executing on requests, the Channel Marketing Manager should have the ability to conceive and advocate for their own ideas and suggestions. Given the breadth of activities, the role requires management of many different products and timelines, requiring strong project management. The role also requires significant interface with senior GAF management and customer management, requiring good upward management skills and communication ability.

Requirements

• Bachelor’s Degree is required
• 5+ years’ experience in customer marketing with retail experience
• Project management (Advanced)
• Time management (Advanced)
• Presentation and communication skills (Advanced)
• Cross functional working (Advanced)
• Working knowledge of Google Workspace (Gmail, Docs, Sheets, Slides, Drive, and Meet)
• Must be eligible to work in the U.S. without need for employer sponsored visa (work permit).

Nice To Haves

• Master’s degree OR MBA would be preferred
• Marketing program development (intermediate)
• Financial Acumen (intermediate)
• Retail marketing (intermediate)
• Sales experience (intermediate)

Responsibilities

• Identifying and developing new marketing programs in collaboration with the VP Retail Marketing and a variety of colleagues in the marketing function.
• Leading the Annual Process from Planning and Marketing Commercialization with Customer Base, including selling in strategic marketing initiatives to drive growth.
• Project managing and overseeing execution of customer marketing programs, including programs conceived by GAF and programs and requests initiated by the customer, working with both internal and external resources.
• Building and maintaining relationships with merchandising and marketing contacts at assigned accounts to understand needs and context, including working closely with colleagues in sales.
• Partnering directly with sales leadership to identify short and long-term selling opportunities.
• Preparing for and supporting retail marketing events, including supplier reviews, selected store events, and other major customer meetings and activities.
• Leading and managing the budgeting process and planning.
• Conducting market research where needed and staying on top of the latest shopper behaviors, trends, and emerging technologies in the marketplace.

Benefits

• Wide range of health insurance options that include medical, dental, and vision for you and your family.
• Family-Building benefits support the many different journeys to fertility and parenthood.
• Robust 401K plan includes an employer match contribution with your pre-tax and/or Roth contributions.
• Wellness program
• Free financial coaching
• Referral program
• Product rebates when purchased for an employee’s primary residence.
• Internal training programs and courses
• Generous tuition reimbursement program.
• Competitive salary
• Vacation packages for all full time permanent positions.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level