Channel Marketing Manager - La Mirada, CA

MAKITA • La Mirada, CA

4d • $110,000 - $135,000 • Onsite

About The Position

This position is responsible for driving strategic growth in the assigned channels through marketing programs, promotional development and execution. This includes assisting in developing and executing marketing plans, implementing promotional plans and supporting new product launches with sales and other marketing disciplines. This Channel Marketing Manager role is responsible for devising, launching and maintaining all Makita products and marketing programs and promotions for customers to grow Makita’s product sales within the US. Other responsibilities include responsibilities for creating and developing marketing resources (product displays, digital applications, etc.) to channel customers and sales representatives. This also includes managing tactical execution elements associated with channel management, including communications, marketing program support and budget/expense management.

Requirements

• Demonstrate strong project management
• Strong customer focus
• Strong attention to detail
• Ability to multi-task in a fast-paced environment
• Have strong PowerPoint and Excel skills
• High energy and enthusiasm
• Excellent communication skills - written, verbal and presentation, fluency in written and conversational English
• Superior interpersonal skills and influencing skills at all levels in the organization
• Ability to build relationships and work effectively at all levels of the organization
• Strong willingness to learn and apply learnings
• Able to effectively present information and respond to questions from groups of management and outside vendors
• Ability to manage multiple aspects and interactions of business processes
• Must have substantial reasoning, problem solving abilities and project management skills, extensive planning and scheduling skills, able to define problems, collect data, establish facts, and draw valid conclusions best suited for the company.
• Exceptional skills in PowerPoint, Excel and Word
• Bachelor’s degree in marketing, Business, Communications or related subjects
• 5+ years channel marketing or similar industry experience

Nice To Haves

• Knowledge of Industrial / commercial hardware industry is a plus

Responsibilities

• Create and execute channel field distribution, influence sales programs and promotions based on data-driven channel analysis, while maintaining an intense customer focus, integrating with Brand and Product plans, Business and Sales Objectives on-time and within budget.
• Own execution of new programs, promotions & product introduction efforts, including coordination with sales, finance, legal, product and brand, in program development, communication strategy, sales tool development (i.e., communications, literature, merchandising, etc.), training tools and execution.
• Direct customer interface supporting field sales teams with emphasis on supporting business goals while establishing strong connections to business strategy and brand positioning.
• Implement customer and internal sales team initiatives to drive and leverage growth in new and existing channels; providing cost-effective and demanding marketing program plans that achieve business goals related to Product Launches.
• Make strategic recommendations and drive business case development for growth with channel partners.
• Report and analysis key channel metrics and progress against channel goals.
• Assist assigned channel/accounts with customized programing maximizing opportunities.
• Drive execution and administration for online Marketing Resource Center into dealer channels.
• Work closely with Product Management & Brand Marketing Managers to support ongoing priorities, including internal communication process, product presentations, trade shows, research and competitive intelligence.
• Manage and oversee marketing budget.
• Develop and maintain strong relationships with key business stakeholders.
• Be results and team oriented and foster that culture with others.
• Understand distribution channels and target audience(s) key needs / desires and purchase behavior.

Benefits

• Medical, Dental, and Vision insurance options after 30 days of employment
• Flexible spending accounts (FSA) & Health Savings Accounts (HSA)
• Employee assistance program (EAP) for mental health and well-being
• Paid subscription to Headspace and 5 other members of your choice
• Competitive pay & performance-based incentives
• 401(k) retirement plan with company match
• Basic Term Life insurance is 100% company paid
• Long-term Disability Coverage 100% company paid
• Disability Coverage Voluntary Coverage: Critical illness, accidental, hospital indemnity, whole life, and supplemental life plans.
• Paid time off (vacation, sick leave, and 13 paid holidays)
• Employee discounts on Makita tools and accessories
• Tuition reimbursement
• Internal promotion opportunities

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level