Channel Marketing Manager, Specialist

Vanguard•Malvern, PA

10d•Hybrid

About The Position

Vanguard has an exciting new opportunity for a Channel Marketing Media Strategist to work in our FAS Marketing Channel Strategy team. You will help plan and execute channel marketing plans while providing operational support to drive results. Core Responsibilities Core media AOR liaison, managing day-to-day relationship, ad-hoc requests, experimentation and broader strategy implementation of the Media team Independently manage compliance and trafficking process and submissions Audit and create new workflows for the assurance of timely and accurate campaign launches Coordinate and manage annual planning timeline and agency performance review Lead all non-campaign, agency-led projects (measurement architecture, agency scope and performance reviews, budgeting and invoicing, etc.) Work across internal teams to establish new workflows, ensure successful completion of projects, maintain quality expectations all while holding key stakeholders and teams accountable. Represent FAS in media discussions across all LOBs; Ensure divisional priorities are being met and identify mutually-beneficial opportunities for collaboration Identify areas of overlap or contradiction and connect internal teams to resolve Lead retrospectives with teams to optimize the process of planning, coordinating, and executing digital marketing campaigns. Assist media channel leaders with campaign management whenever possible What it takes: Minimum five years related work experience, two years of marketing experience. Undergraduate degree in Marketing or equivalent experience required. Graduate degree preferred. B2B marketing experience preferred. Project management experience required. Media and advertising acumen. Data reporting, strong data analysis experience. Special Factors Sponsorship Vanguard is not offering visa sponsorship for this position. About Vanguard At Vanguard, we don't just have a mission—we're on a mission. To work for the long-term financial wellbeing of our clients. To lead through product and services that transform our clients' lives. To learn and develop our skills as individuals and as a team. From Malvern to Melbourne, our mission drives us forward and inspires us to be our best. How We Work Vanguard has implemented a hybrid working model for the majority of our crew members, designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience. Vanguard, one of the world's largest investment management companies, serves individual investors, institutions, employer-sponsored retirement plans, and financial professionals. We have a diverse and talented crew with a culture that promotes teamwork, along with an unwavering focus on serving our clients' best interests. This website uses "cookies" to distinguish you from other users. A cookie is a small file of letters and numbers placed on your computer or device. This helps us to provide you with a good experience when you browse our website and also allows us to improve our site and services. The cookies are stored locally on your computer or mobile device. To accept cookies you can continue browsing as normal. Or you can go to our Privacy Policy to read more information and learn how to change your preferences.

Requirements

Minimum five years related work experience, two years of marketing experience.
Undergraduate degree in Marketing or equivalent experience required.
Project management experience required.
Media and advertising acumen.
Data reporting, strong data analysis experience.

Nice To Haves

Graduate degree preferred.
B2B marketing experience preferred.

Responsibilities

Core media AOR liaison, managing day-to-day relationship, ad-hoc requests, experimentation and broader strategy implementation of the Media team
Independently manage compliance and trafficking process and submissions
Audit and create new workflows for the assurance of timely and accurate campaign launches
Coordinate and manage annual planning timeline and agency performance review
Lead all non-campaign, agency-led projects (measurement architecture, agency scope and performance reviews, budgeting and invoicing, etc.)
Work across internal teams to establish new workflows, ensure successful completion of projects, maintain quality expectations all while holding key stakeholders and teams accountable.
Represent FAS in media discussions across all LOBs; Ensure divisional priorities are being met and identify mutually-beneficial opportunities for collaboration
Identify areas of overlap or contradiction and connect internal teams to resolve
Lead retrospectives with teams to optimize the process of planning, coordinating, and executing digital marketing campaigns.
Assist media channel leaders with campaign management whenever possible