Channel Marketing Manager - Distribution (Distro)

Omnimax Careers•Remote Georgia, GA

1d•Hybrid

About The Position

Gibraltar Building Products is a leading North American building products manufacturer with multiple facilities across the United States and Canada. As a top supplier in residential roof ventilation, drainage, and roofing accessories, Gibraltar Building Products has extensive scale and top brands. The company is a segment of Gibraltar Industries, Inc. (Nasdaq: Rock), which serves the Residential, Agtech, and Infrastructure markets. This role is responsible for crafting and executing innovative strategies to promote product sales across the distribution partner network, ensuring effective market penetration. Benefits of Working With Us: Competitive compensation including paid time off and holidays. Medical insurance (HDHP with HSA and PPO options) Prescription drug coverage Dental and Vision insurance Pre-tax flexible spending account 401(k) retirement savings with employer match Basic and supplemental life and AD&D insurance Short-term and long-term disability insurance Pre-tax dependent care flexible spending account Wellness program with diabetes prevention, condition care, preventive care, and annual flu shot. Employee Assistance Program

Requirements

Bachelor's Degree or higher in marketing, business, communications or related field preferred.
5+ years of progressive experience in B2B Marketing.
Knowledge in the residential building industry and distribution channels a plus.
Exhibit strong leadership, problem solving, and time management capabilities.
Comfortable working in a cloud-based environment.
Experienced managing multiple sales channels.
Strategic Planning: Ability to develop and implement marketing strategies that align with business goals.
Communication: Strong written and verbal communication skills for effective collaboration with partners and internal teams.
Project Management: Proficiency in managing multiple projects simultaneously, ensuring timely and successful execution.
Analytical Skills: Ability to analyze market trends, sales data, and performance metrics to make data-driven decisions.
Relationship Building: Strong interpersonal skills to build and maintain relationships with channel partners and stakeholders.
Budget Management: Experience in managing marketing budgets and optimizing spending for maximum ROI.
Technical Proficiency: Familiarity with marketing tools and platforms (e.g., Salesforce, email marketing,) and possibly some knowledge of digital marketing techniques.
Comfortable working in a matrix environment

Responsibilities

Develop, communicate, implement, and manage a channel marketing strategy for the assigned channel type.
Keep a pulse on channel partner trends and drive marketing excellence across the organization.
Responsible for driving strategy and growth within assigned target customer base.
Develop KPIs, proposals, business cases and ROI models for and with partners.
Organize and execute campaigns through internal resources and external vendors.
Track and optimize the performance of new and existing partnerships.
Set the strategic and tactical direction for channel marketing activities that generate revenue in region.
Establish and maintain relationships with clients, partners, and dealers to generate revenue and drive sales.
Find high value leads and potential partners and develop strategies to turn those connections into profitable relationships.
Educate teams about products and represent the company's entire range of products and services.
Meet sales objectives and company profitability goals, and ensure partners meet company sales goals and standards.
Recruit, train, manage, and support partners, and provide guidance, feedback, incentives, and resources.
Coordinate with other company personnel, such as the support team and management team, to meet customer and partner expectations.
Comfortable with travel to customer events, shows industry meetings, company onsite meetings as necessary.
Coordinate with other sales channels to avoid potential conflicts.
Facilitate indirect sales deals to third-party resellers of goods and services.

Benefits

Competitive compensation including paid time off and holidays.
Medical insurance (HDHP with HSA and PPO options)
Prescription drug coverage
Dental and Vision insurance
Pre-tax flexible spending account
401(k) retirement savings with employer match
Basic and supplemental life and AD&D insurance
Short-term and long-term disability insurance
Pre-tax dependent care flexible spending account
Wellness program with diabetes prevention, condition care, preventive care, and annual flu shot.
Employee Assistance Program