Channel Marketing Manager - Distribution (Distro)

OmniMaxPeachtree Corners, GA
Hybrid

About The Position

We are seeking a talented individual to join our team as Channel Marketing Manager - Distribution (Distro). In this role, you will be responsible for crafting and executing innovative strategies to promote product sales across our network of distribution partners. Your contributions will play a vital role in guaranteeing that our organization's products effectively penetrate the target market.

Requirements

  • Bachelor's Degree or higher in marketing, business, communications or related field preferred.
  • 5+ years of progressive experience in B2B Marketing.
  • Knowledge in the residential building industry and distribution channels a plus.
  • Exhibit strong leadership, problem solving, and time management capabilities.
  • Comfortable working in a cloud-based environment.
  • Experienced managing multiple sales channels.
  • Strategic Planning: Ability to develop and implement marketing strategies that align with business goals.
  • Communication: Strong written and verbal communication skills for effective collaboration with partners and internal teams.
  • Project Management: Proficiency in managing multiple projects simultaneously, ensuring timely and successful execution.
  • Analytical Skills: Ability to analyze market trends, sales data, and performance metrics to make data-driven decisions.
  • Relationship Building: Strong interpersonal skills to build and maintain relationships with channel partners and stakeholders.
  • Budget Management: Experience in managing marketing budgets and optimizing spending for maximum ROI.
  • Technical Proficiency: Familiarity with marketing tools and platforms (e.g., Salesforce, email marketing,) and possibly some knowledge of digital marketing techniques.
  • Comfortable working in a matrix environment

Nice To Haves

  • Knowledge in the residential building industry and distribution channels a plus.

Responsibilities

  • Develop, communicate, implement, and manage a channel marketing strategy for the assigned channel type.
  • Keep a pulse on channel partner trends and drive marketing excellence across the organization.
  • Responsible for driving strategy and growth within assigned target customer base.
  • Develop KPIs, proposals, business cases and ROI models for and with partners.
  • Organize and execute campaigns through internal resources and external vendors.
  • Track and optimize the performance of new and existing partnerships.
  • Set the strategic and tactical direction for channel marketing activities that generate revenue in region.
  • Establish and maintain relationships with clients, partners, and dealers to generate revenue and drive sales.
  • Find high value leads and potential partners and develop strategies to turn those connections into profitable relationships.
  • Educate teams about products and represent the company's entire range of products and services.
  • Meet sales objectives and company profitability goals, and ensure partners meet company sales goals and standards.
  • Recruit, train, manage, and support partners, and provide guidance, feedback, incentives, and resources.
  • Coordinate with other company personnel, such as the support team and management team, to meet customer and partner expectations.
  • Comfortable with travel to customer events, shows industry meetings, company onsite meetings as necessary.
  • Coordinate with other sales channels to avoid potential conflicts.
  • Facilitate indirect sales deals to third-party resellers of goods and services.

Benefits

  • Competitive compensation including paid time off and holidays.
  • Medical insurance (HDHP with HSA and PPO options)
  • Prescription drug coverage
  • Dental and Vision insurance
  • Pre-tax flexible spending account
  • 401(k) retirement savings with employer match
  • Basic and supplemental life and AD&D insurance
  • Short-term and long-term disability insurance
  • Pre-tax dependent care flexible spending account
  • Wellness program with diabetes prevention, condition care, preventive care, and annual flu shot.
  • Employee Assistance Program
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