Channel Marketing Director, US Core Sales

Ferrero•Parsippany, NJ

3d•$170,000 - $210,000•Hybrid

About The Position

The Channel Marketing Director, US Core Sales serves as a strategic partner to the Core Sales Leadership Team, driving commercial planning, sales performance management, and cross-functional execution across Ferrero's U.S. Core business. In this highly visible role, you will act as a key liaison between Sales Leadership and internal partners, helping to align investments, business priorities, and performance outcomes. You will lead annual business planning initiatives, develop executive-level performance reporting, identify growth opportunities across channels, and deliver actionable insights that drive volume, net sales, and profitability. This role is ideal for a commercially minded leader with strong analytical capabilities, experience in Consumer Packaged Goods (CPG), and a passion for turning data into strategic decisions that accelerate business growth. This position is hybrid, and will be ideally based in our North American HQ in Parsippany, NJ or our commercial office in Chicago, IL. This position reports to the VP Core Sales, USA.

Requirements

Bachelor's degree in Business, Marketing, Finance, or a related field.
8–10+ years of experience in Consumer Packaged Goods (CPG) within Sales, Channel Marketing, Trade Marketing, Commercial Strategy, Category Management, Customer Development, Revenue Growth Management, or related functions.
Experience leading business planning, sales analysis, and commercial strategy initiatives.
Experience leveraging syndicated and retailer data sources including Circana (IRI), NielsenIQ, ACN, ShopperSights, Spectra, Retail Link, RSI, or similar platforms.
Experience with forecasting, trade promotion management, and business performance reporting.
Direct account management experience with regional or national retail customers.
Strong analytical, problem-solving, and critical thinking skills with the ability to translate data into actionable recommendations.
Excellent communication, presentation, and stakeholder management skills.
Proven ability to manage multiple priorities in a fast-paced environment.
Advanced proficiency in Microsoft Excel and PowerPoint.

Nice To Haves

MBA or advanced business degree.
Experience supporting PPA, category strategy, assortment optimization, or commercial planning initiatives.
Experience working closely with cross-functional commercial teams and senior sales leadership.

Responsibilities

Lead annual business planning and business review processes in partnership with the Core Sales Leadership Team and cross-functional stakeholders.
Manage channel investment planning and budget oversight, ensuring resources align with strategic business objectives.
Support the delivery of volume, net sales, and trade rate targets across the U.S. Core business.
Monitor business performance and investment effectiveness, providing recommendations to optimize growth and profitability.
Develop executive-ready business reviews and strategic recommendations for senior leadership.
Drive execution of the annual sales plan, ensuring alignment with financial, operational, and growth objectives.
Partner with Field Sales and internal teams to deliver key business priorities and performance targets.
Lead and support Price Pack Architecture (PPA) initiatives across key growth channels, including Value, Club, and E-Commerce, identifying opportunities to drive growth, improve assortment productivity, and optimize channel performance.
Identify growth opportunities across channels through performance analysis, market trends, customer insights, and category data.
Lead strategic initiatives and share best practices to accelerate growth across the Core USA portfolio.
Collaborate with Channel Marketing and Sales leaders to prioritize cross-channel opportunities and resource allocation.
Support promoted and non-promoted business planning initiatives and Trade Promotion Management processes.
Analyze trade spending effectiveness and provide recommendations to improve ROI, sales performance, and profitability.
Develop and maintain strong relationships with cross-functional teams and broker partners.
Develop and maintain executive scorecards, KPI dashboards, and performance reporting tools to monitor business results.
Analyze sales performance, category trends, customer dynamics, and channel opportunities to identify actionable business insights.
Deliver clear, data-driven recommendations to Sales Leadership that support strategic decision-making.
Provide actionable insights on performance, trends, risks, and growth opportunities.
Complete ad hoc analyses, reporting, and business reviews in support of key strategic initiatives.
Serve as the primary liaison between the Core Sales Leadership Team and cross-functional partners, including Trade Marketing, Finance, Category Management, Sales Operations, Supply Chain, and broker partners.
Facilitate weekly and monthly business reviews, leadership meetings, and strategic planning sessions.
Build strong partnerships across the organization to ensure alignment on priorities, initiatives, and performance objectives.
Work closely with Channel Marketing Chiefs of Staff and commercial leaders to identify resource needs and support execution of cross-channel initiatives.
Communicate key business updates, opportunities, and risks to leadership stakeholders.
Provide senior leadership with timely insights on business performance, marketplace trends, and channel dynamics.
Maintain a strong understanding of the competitive landscape, retail environment, and emerging growth opportunities.
Foster collaborative relationships with internal stakeholders, broker partners, and channel teams to support long-term business success.