Channel Marketing Analyst
About The Position
In this role, you will play a pivotal part in driving data-driven decision-making and strategic planning for the channel marketing team. You’ll build a strong partnership with the channel marketing and alliances teams, helping them to solve systems, process, technology, and reporting challenges from within the Demand Systems & Operations team. Your primary responsibilities will include identifying business challenges, gathering business requirements, and navigating complex data environments to enable channel marketing and alliance teams to accurately report on and grow their businesses. This individual will possess strong oral and written communications skills to effectively translate business pain points into scalable process improvements which minimize system disruption. Additional tasks include supporting change management activities to ensure successful adoption across the organization. Strong analytical skills, proficiency in various marketing systems, and a keen understanding of channel marketing principles are essential for success in this role.
Requirements
- 5+ years of experience in marketing operations in B2B tech
- Direct experience in channel and alliance marketing is preferred
- Bachelor's degree in marketing, business, or related quantitative/analytical field required
- Experience managing and reporting on the performance of co-marketing investments/MDF budgets
- Proven track record of meeting deadlines under pressure with competing and changing priorities in a fast paced, dynamic environment
- Working knowledge of the MarTech stack and capabilities, and how tools contribute to the overall B2B lead/revenue generation process.
- Tools of interest: Marketo, Salesforce, Zoominfo, Openprise
- Analytical background w/ experience in leveraging performance data to inform strategy and decision-making
- A trusted consultant's presence, ability to listen, engage, influence and educate
- Able to hold a room with leadership by gaining respect as a subject matter expert
- Can understand business problems at granular level to diagnose
- Excellent verbal and written communication skills
- Strong Microsoft Office skills including Excel and PowerPoint
Nice To Haves
- Direct experience in channel and alliance marketing is preferred
Responsibilities
- Collaborate with stakeholders to breakdown complex business issues into simplistic objectives and requirements
- Coordinate workshops with cross-functional teams to identify dependencies
- Conduct risk assessments to mitigate disruptions
- Support development of business cases and project plans
- Analyze data to identify trends, patterns, and insights
- Establish forecasting and performance metrics to drive data driven recommendations for continuous improvement
- Development of documentation and diagrams outlining new or enhanced business processes
- Assist in testing and quality assurance activities
- Provide user education and enablement materials for end users
- Help to evolve the following business processes in close collaboration w/ channel and alliance marketing teams: Campaign Management and Measurement, Lead and account scoring, Lead management, Lead routing, Partner lead handoff processes, Workflow/rule-based notifications
Benefits
- Health Insurance
- Life Insurance
- Retirement or Pension Plans
- Paid Time Off
- various Leave options
- Performance-Based Incentives
- employee stock purchase plan
- restricted stocks (RSU’s)
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
