Channel Manager

Avnan • Irwindale, CA

4d

About The Position

Falcon keeps the systems modern life depends on running where ordinary power gives out: the remote pump station, the roadside traffic cabinet, the treatment plant that can never go dark. For 35 years, when conditions are too hot, too cold, too dirty, or too far from anywhere for standard equipment to survive, engineers have specified Falcon. We build true online power protection engineered for the field, and we stand behind it without dispute.
We have something rare: a 35-year engineering reputation, the trust of the engineers who stake their projects on us, and a mission worth winning. We chose the hardest corner of the power world on purpose, and we intend to own it completely, bringing the hunger of a startup to a company that earned its credibility the hard way. Part of that bet is how we work: our vision is to be AI-native, using AI and building our own into how we operate so a focused team can move with the speed and reach of one many times its size, with AI doing the heavy lifting and people making the calls that matter. We are early. The engine is being built now, not bought off a shelf, and you will help build it.
This is a chance to build something that matters, protecting the water, transportation, and power infrastructure the world runs on, with people who move fast, own their outcomes, and are a little obsessed with winning. If that is your kind of work, come build it with us.

Requirements

• 5+ years managing B2B channel, distribution, or partner programs in industrial, electrical, power, controls, or automation markets.
• Demonstrated experience building or scaling a partner program (deal registration, tiers, enablement), not just managing an existing one.
• A track record of recruiting and activating distributors, systems integrators, or reps that produced real revenue.
• Comfort with technically specified products and a specifying-engineer / integrator sales motion.
• Willingness to operate hands-on with AI and automation tooling as a force multiplier.

Nice To Haves

• Background in UPS, backup power, or harsh-environment / rugged industrial equipment.
• Existing relationships in water/wastewater, ITS/traffic, rail, or industrial automation channels.
• Experience managing channel–direct conflict at a growing manufacturer.

Responsibilities

• Design and run Falcon's channel program end to end, including partner tiers, deal registration, margin structure, fast-quote SLAs, enablement, and training.
• Manage, activate, support, and grow Falcon's current distributors, integrators, and reps through structured QBRs, joint pipeline planning, and enablement.
• Identify, recruit, and onboard new partners in priority verticals: water/wastewater SCADA integrators, ITS/traffic and rail integrators, UL 508A control-panel builders, and industrial distributors.
• Own the deal-registration rules and conflict arbitration to maintain partner trust as direct and channel motions scale.
• Equip partners with the tools, spec support, and co-marketing needed to sell Falcon into their accounts.
• Own and report weekly on channel metrics: partner-sourced pipeline, deal-registration volume, partner activation rate, and quote-SLA adherence.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed