Channel Manager

Brady Corporation•Milwaukee, WI

About The Position

The Channel Manager identifies, develops, and manages strategic partnerships to drive indirect sales revenue and market expansion. The role serves as the primary liaison between the organization and its corporate partners, ensuring partners are equipped, motivated, and aligned with corporate growth objectives. The Channel Manager develops channel sales strategies, enables partner sales, tracks performance, maintains compliance, manages complex agreements, and collaborates across teams to support growth within assigned partner portfolios.

Responsibilities

Build and maintain long-term relationships with key stakeholders at partner organizations to keep the brand top of mind.
Develop and execute channel sales strategies to meet or exceed quarterly and annual revenue targets.
Provide partners with tools, marketing collateral, sales access, and product training to support sales of the organization's solutions.
Monitor partner performance using KPIs such as pipeline growth, conversion rates, and activity, and conduct regular Quarterly Business Reviews.
Track industry trends and competitor channel activity, and provide actionable feedback to internal sales, product, and marketing teams.
Ensure partner compliance with Brady pricing, sales, and marketing expectations and agreements.
Develop subject matter expertise in complex contract and program agreements, and lead negotiations for changes and updates.
Work with marketing and product management teams to build or maintain a leadership position within assigned partner portfolios.
Regularly present the status of assigned channel accounts to sales and general management.
Identify targeted distribution partners for new product introductions and oversee distributor adoption.
In some cases, identify and onboard new distributors to expand market share.