Channel Leader

PeopleLoop

About The Position

PeopleLoop is an AI-powered experience that modernizes benefits and PEO solutions for people-driven companies. It reduces complexity and errors across critical people operations, gives leaders clearer insight into compensation and benefits costs, trends, and tradeoffs, and delivers a more modern employee experience. We are seeking a senior Channel Leader to build, scale, and lead our HCM-focused channel ecosystem, with primary ownership of partner-driven revenue growth. This role is not simply about partnerships—it’s about building a high-performing channel engine. You will establish strategic relationships across HCM influencers, HR consultants, financial services, PEO advisors, and more, then operationalize those relationships to consistently generate qualified leads, closed deals, and long-term revenue. As a people leader, you will recruit and develop a team responsible for executing against this ecosystem—setting clear standards for partner engagement, pipeline generation, and performance accountability. You will balance strategic relationship-building with hands-on execution, ensuring PeopleLoop’s channel becomes a predictable, scalable growth driver. This role is ideal for a channel-first sales leader with deep experience developing HCM, benefits, or PEO distribution ecosystems, who understands how to modernize traditional channels with technology, data, and AI-driven enablement.

Requirements

Bachelor’s degree required (BA or equivalent).
12+ years of sales experience, with deep experience building and scaling HCM, benefits, PEO, or HR technology channels.
Demonstrated success developing partner ecosystems that consistently drive leads and revenue, not just referral relationships.
4+ years of people leadership experience, including hiring, coaching, and managing teams accountable for partner-led sales results.
Strong understanding of HCM distribution models, broker economics, incentive structures, and complex multi-stakeholder sales cycles.
Proven ability to build senior-level relationships while also driving disciplined execution.
Executive presence with strong communication, negotiation, and influence skills.
A tech-forward mindset and curiosity around how AI can improve workforce operations, partner enablement, and sales productivity.
Comfort operating in fast-growth environments where processes are built, refined, and scaled.

Nice To Haves

Active insurance brokerage license or deep hands-on experience working with licensed partners.

Responsibilities

Build & Scale the HCM Channel Ecosystem: Own the vision, strategy, and execution of PeopleLoop’s HCM channel motion, with a focus on brokers, consultants, and advisors serving the SMB and Mid-market.
Identify, recruit, and onboard high-impact partners who can consistently generate demand across payroll, benefits, and workforce solutions.
Establish clear partner tiers, engagement models, and success metrics to drive repeatable performance.
Drive Revenue Through Partners: Directly own channel-sourced pipeline and revenue targets, ensuring partners are actively producing qualified leads and closed business.
Create and manage execution rhythms with partners (QBRs, pipeline reviews, enablement sessions) to drive ongoing performance—not just initial activation.
Balance long-term relationship development with near-term revenue execution.
Lead and Develop a High-Performing Team: Recruit, coach, and lead a team of Business Consultants responsible for partner activation, performance management, and field execution.
Set clear expectations for accountability, partner productivity, and consultative selling excellence.
Build scalable processes so the channel team can grow efficiently alongside the business.
Enable and Activate Partners: Design and optimize HCM-focused partner enablement programs, including training, sales plays, messaging, and co-marketing initiatives.
Equip partners to confidently position PeopleLoop as a modern, AI-powered alternative in payroll, benefits, and compliance.
Use data and AI-driven insights to prioritize high-potential partners and optimize territory and coverage models.
Influence the Business Through the Channel Lens: Serve as the internal voice of the HCM partner ecosystem, collaborating with Product, Engineering, and Marketing to influence roadmap and GTM priorities.
Represent PeopleLoop as a credible, trusted leader within the broker, consultant, and HCM advisory community.
Stay close to market trends across benefits, HR tech, and workforce services to ensure PeopleLoop remains differentiated.