Channel Enablement Specialist

Semtech•Burlington, ON

7d•CA$90,000 - CA$105,000•Hybrid

About The Position

Semtech's Sales Enablement team is building something exciting, powered by AI. Sitting within Sales Operations, we are standing up a dedicated enablement function designed to multiply seller impact — integrating AI-powered tools, scalable certifications, and sellers skills training into the daily workflows of sellers, distributors, and reps globally. Our mission is simple: scalable solutions powered by AI. We're deploying platforms like Claude, MS 365, Vinton AI, and Absorb LMS. This is an opportunity to shape how a global commercial organization learns, upskills, and sells — with AI at the center of that transformation. Hands-on channel enablement role responsible for building and running the enablement engine that supports Semtech’s distributor, manufacturing rep, and reseller community. This specialist owns partner-facing content flow — partnering with Business Unit SMEs to translate technical product knowledge into professional, on-brand training and certification assets — and manages the operational cadence of channel learning programs on Semtech’s Learning Management System. The role also builds Salesforce CRM reporting and SOP training for external partners and reps, and supports the broader Commercial Team on AI tool adoption and enablement. The ideal candidate combines technical writing depth, Salesforce fluency, and the ability to work independently through ambiguity to deliver measurable partner readiness at scale.

Requirements

6 plus years of experience in sales enablement, channel enablement, partner enablement, learning & development, or a directly adjacent function within a B2B commercial organization
Demonstrated experience building training content, job aids, and certification programs for external audiences (partners, distributors, resellers, or reps)
Strong technical writing skills; proven ability to work with multiple technical SMEs to translate complex product or process information into clear, structured content
Salesforce (CRM) hands-on proficiency, including building reports and dashboards; experience training external users on Salesforce workflows and partner portals
LMS platform experience — content administration, learner enrolment, and reporting (Absorb preferred)
Hands-on experience with generative AI tools in a work context (Claude, Copilot, or equivalent)
Strong cross-functional coordination skills; comfortable partnering with product, engineering, marketing, and regional sales teams
Excellent written and verbal communication skills

Nice To Haves

Experience running or supporting channel/distributor certification programs at scale
Semiconductor, hardware, or technical B2B industry experience
Content management or sales enablement platform experience (Seismic, Highspot, Showpad, or equivalent)
Education in engineering or data analytics
Experience with AI Tools and enablement and/or Digital Sales Room tools

Responsibilities

Own the content flow for Semtech’s Tiered Partner Programs and broader channel enablement: coordinate BU subject matter experts, gather source material, and translate it into professional, on-brand training content, job aids, and certification assets
Apply technical writing skills to structure product and process content into consistent, scalable learning modules suitable for external audiences
Build and maintain channel-facing certification paths on Absorb LMS — including internal seller certifications, FAE certifications, and distributor/rep enablement tracks
Design and deliver Salesforce SOP training and onboarding content for external partners and reps; support their use of Semtech systems and portals
Partner with internal stakeholders to align internal and external learning experiences and maintain content quality standards
Continuously assess partner training effectiveness through completion metrics, learner feedback, and BU input; iterate to improve
Serve as the enablement point-of-contact for Semtech’s distributor, rep, and reseller community; work directly with partners to identify training needs, content gaps, and enablement priorities
Manage the operational cadence of channel enablement programs: enrolment, communications, launch, and reporting
Build and maintain Salesforce reports and dashboards that surface channel enablement activity and performance, certification status, and program engagement to internal stakeholders
Contribute to Tiered Partner Programs’ partner-facing communications and resource hub content
Coordinate with Regional Sales Managers and BU partner-facing leads to align enablement delivery with in-market priorities
Support the Sales Enablement Manager on the AI tool stack across the Commercial Team — including hands-on execution on Claude, Copilot, Vinton AI, AI role-play, and content management tools
Contribute to AI training content creation and delivery for internal sellers and external partners
Participate in the AI Ambassadors program as a supporting resource; help pilot, document, and roll out new AI workflows
Maintain enablement content on Commercial Team SharePoint; keep AI tool documentation, prompt libraries, and adoption resources current
Develop AI Resources for Channel Enablement Team and Partners
Support tool rollout communications, change management, and adoption tracking