Channel & Email Marketing Manager

Avispa Technology•Atlanta, GA

2d•Remote

About The Position

A leading music streaming company seeks a Channel & Email Marketing Manager to lead the execution of customer engagement and retention email campaigns, manage cross-functional marketing initiatives, optimize campaign performance, and drive customer acquisition, engagement, retention, and win-back strategies through data-driven email marketing programs.

Requirements

3-5 years of experience in engagement and retention email marketing focused on campaign development, execution, and analytics.
2+ years of project management experience coordinating cross-functional marketing initiatives.
Bachelor's degree in Marketing or a related field, or equivalent relevant experience.
Experience with email marketing platforms; Salesforce Marketing Cloud experience is preferred.
Experience working within a subscription-based business model is preferred.
Experience with other digital marketing channels, including social media, mobile apps, or websites, is preferred.
Experience with project management tools such as Workfront or Monday.com.
Knowledge of reporting platforms such as Tableau, Adobe Analytics, Google Analytics, or similar business intelligence tools.
Strong understanding of direct response marketing principles, web and email production, URL structures, UTM tracking, campaign documentation, and deployment processes.
Advanced proficiency with Microsoft Office, including Excel, Word, PowerPoint, and Access.

Responsibilities

Manage the end-to-end execution of email marketing campaigns by coordinating campaign development, managing project schedules, creating campaign documentation, tracking assets, configuring UTM parameters, and ensuring timely deployment through email service providers.
Perform quality assurance, auditing, and testing of email campaigns and online sales flows while ensuring accurate content, offers, tracking, user experience, and campaign functionality.
Collaborate with internal business units, creative, brand, legal, digital, campaign operations, programming, analytics, and external partners to develop marketing campaigns, facilitate creative production, and support successful campaign execution.
Develop creative briefs, evaluate creative assets, leverage content strategies to drive engagement, and monitor campaign performance by analyzing reports and providing optimization recommendations to stakeholders.
Identify opportunities to improve marketing processes, streamline campaign execution, manage multiple projects simultaneously, and support business goals through continuous process improvement and operational excellence.