Channel Development Marketing Manager

Volvo Group • Greensboro, NC

1d • $96,000 - $118,500 • Hybrid

About The Position

The Channel Development Digital Marketing Manager is responsible for leading and executing digital marketing strategies that expand the digital presence of the company-owned dealership network (including Arrow Truck Sales, TransEastern, and TransWestern) generate qualified leads, and enhance customer engagement across North America. This is a functional manager role and does not include direct reports. This role serves as a key connector between marketing, sales, operations, dealership leadership, and external vendors, ensuring marketing initiatives are aligned with business objectives while supporting the unique needs of each brand. The position focuses heavily on digital performance, lead management, customer experience, and continuous improvement across all marketing channels to support sales growth, inventory velocity, and brand visibility.

Requirements

• Bachelor’s degree in marketing or business preferred, or equivalent work experience
• Minimum 3 years of digital marketing experience, 5 years preferred
• Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word)
• Proficiency in Adobe Creative Suite (InDesign, Photoshop, Acrobat)
• Experience with digital analytics tools, CRM systems, and website platforms preferred
• Experience in digital marketing, analytics, and lead generation
• Demonstrated experience in vendor management and budget oversight
• Strong understanding of sales processes
• Strong understanding of business development
• Strong understanding of dealership and/or financial services environments (preferred)

Nice To Haves

• Leadership: Demonstrates ownership and drives initiatives with minimal direction
• Communication: Strong written, verbal, and interpersonal skills across all levels
• Digital Marketing Expertise: Deep understanding of digital channels, analytics, and performance optimization
• Collaboration: Works effectively across sales, operations, and external partners
• Analytical Thinking: Uses data to drive decision-making and continuous improvement
• Execution & Organization: Manages multiple priorities, deadlines, and projects effectively
• Adaptability: Thrives in a fast-paced, evolving environment
• Initiative: Proactive, self-starter mindset with strong follow-through

Responsibilities

• Develop, implement, and continuously optimize the digital marketing strategy to drive measurable growth in traffic, engagement, and qualified leads.
• Own performance across digital channels for all company-owned dealerships, including external websites and portals, social media platforms, and program and campaign communications.
• Drive traffic, engagement, and lead generation through targeted digital initiatives.
• Track conversion rates and optimize campaigns, content, and user experience.
• Own and maintain the digital presence for all company-owned dealership websites and digital properties, ensuring up-to-date messaging and content, strong user experience and functionality, and consistent branding while supporting the unique positioning of each dealership.
• Monitor website analytics and performance metrics with a focus on lead generation and quality, customer acquisition, and conversion rate optimization.
• Identify and implement improvements that enhance the digital customer journey.
• Track and manage incoming leads across all marketing channels and company-owned dealerships.
• Analyze lead sources, campaign effectiveness, and dealership performance to improve ROI and lead quality.
• Own the intake, tracking, and performance of marketing-generated leads across all channels.
• Partner with sales and leadership team to improve lead handling, response time, and conversion rates.
• Manage content planning, publishing, and performance tracking across social media platforms.
• Optimize paid and organic social media efforts to improve ROI and audience growth.
• Ensure consistent brand standards while supporting the unique voice and market positioning of Arrow Truck Sales, TransEastern, and TransWestern.
• Coordinate marketing initiatives across multiple dealership brands to maximize efficiency and return on investment.
• Oversee vendor performance, deliverables, and alignment with business goals.
• Support budget management, ensuring efficient budget allocation and measurable return on investment.
• Conduct market research, competitive analysis, and trend identification to inform strategy.
• Develop data-driven strategies, communication plans, and marketing materials.
• Support global marketing initiatives to increase visibility and channel performance.
• Identify opportunities to share best practices and successful marketing initiatives across the company-owned dealership network.
• Analyze customer feedback, survey data, and engagement metrics.
• Define and implement customer experience KPIs across the customer journey.
• Develop reporting that compares digital marketing performance across company-owned dealerships and identifies opportunities for continuous improvement.
• Partner cross-functionally to improve customer experience, retention, and repeat business.

Benefits

• Competitive medical, dental and vision insurance.
• Generous paid time off.
• Competitive matching retirement savings plans.
• Working environment where your safety, health and wellbeing come first.
• Focus on professional and personal development through Volvo Group University.
• Programs that make today’s challenging reality of combining work and personal life easier.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Associate degree