Channel Coordinator, YouTube - Preschool

Mattel•El Segundo, CA

13h•$29 - $36•Onsite

About The Position

Mattel is seeking a Channel Coordinator to execute day-to-day content (AVOD and live) publishing operations and performance analysis for Mattel’s portfolio of dolls YouTube channels. This position will work with their Associate Manager on the assigned categories of video distribution, analytics, and optimization. They will also work cross-functionally with the YouTube Strategy and creative teams to ensure consistency of voice and execution of programming strategy.

Requirements

Minimum 1+ years’ experience in content publishing.
Experience working with children’s content on YouTube in some capacity.
Strong time management, planning, and project execution skills.
Excellent written and verbal communication skills.
Ability to analyze data and extract insights to create recommendations.
Current or previous YouTube certifications in audience development, content strategy.
Proficient in Excel and video editing software such as Adobe Premiere Pro.
Experience in the consumer internet and media industries, specifically YouTube content publishing landscape.
Google Analytics, YouTube Analytics (including CID) experience required.

Nice To Haves

BA/BS preferred

Responsibilities

Publish videos and create metadata aligned with channel strategy and platform best practices.
Coordinate with Graphics Design Associate to develop optimized thumbnails for each video. This includes outlining per-video thumbnail design requests and organization of A/B tests.
Regularly update channel and content curations, including creation of playlists, updating channel banners, trailers, and rotating channel shelves.
In partnership with the Creative team, execute against a video delivery workflow.
Collaborate with the Strategy team to execute against a portfolio of programming calendars.
Assist the Associate Manager in obtaining metadata translations.
Requisition and apply closed captioning files to content as needed.
Periodically launch, operate, and wind down per-channel livestreams (at our El Segundo office).
Other channel management responsibilities as the business continues to evolve.
Document and interrogate performance data of uploads in real-time against benchmarks.
Assist the Associate Manager in providing regular channel and content performance updates to cross-functional teams.
Execute and report on test & learn initiatives developed in collaboration with the strategy team.
Apply adjustments to video metadata and thumbnails based on results of real-time performance data.
Staying abreast of industry trends and YouTube best practices, specifically in the kid & family, entertainment, fashion, lifestyle and dolls spaces.