Director, YouTube Channel
About The Position
RF Catalytic Capital (RFCC) advances innovative solutions to address global challenges across food systems, energy access, health equity, and economic opportunity. The Director, YouTube Channel, reports to the Managing Director, Creator Partnerships, and leads the strategy, creative direction, and operational execution of the organization’s flagship YouTube presence. This role is responsible for shaping a high-impact platform-native channel that translates complex global issues into compelling, accessible storytelling for broad audiences. Operating with significant autonomy, the Director sets channel strategy, oversees end-to-end production, and integrates data-driven insights to continuously improve performance and reach—directly supporting the organization’s mission and public engagement goals.
Requirements
- Generally expected to have 10+ years of extensive experience in video production and content strategy, including demonstrated success on YouTube or similar platforms
- Bachelor’s degree required
- Deep understanding of platform dynamics, including audience retention, content packaging, and performance analytics
- Experience leading creative teams and managing external vendors or freelancers
- Strong storytelling, editorial judgment, and ability to translate complex topics into engaging narratives
- Excellent communication, collaboration, and project management skills
- Familiarity with digital media trends and emerging content formats
Nice To Haves
- Preferred experience developing content related to global issues, public policy, or mission-driven organizations
Responsibilities
- Define and execute the overall vision, content strategy, and growth plan for the YouTube channel
- Use performance data and audience insights to refine content formats, publishing cadence, and distribution strategy
- Establish goals, success metrics, and continuous improvement processes to increase engagement and reach
- Lead concept development, storytelling approach, and narrative structure across all video content
- Ensure content is credible, engaging, and optimized for platform-native consumption
- Guide decisions on format (e.g., host-led, narrated, hybrid) based on performance and audience behavior
- Oversee end-to-end production, including pre-production, filming, editing, and final delivery
- Develop and manage production workflows, timelines, and budgets to ensure timely, high-quality output
- Maintain production standards aligned with organizational brand, quality, and compliance requirements
- Lead and manage external partners (e.g., producers, editors, writers, designers, on-screen talent)
- Provide clear direction, feedback, and creative guidance to ensure alignment with channel goals
- Build and maintain a high-performing network of creative contributors
- Partner with internal teams to align content with organizational priorities and messaging
- Serve as a key advisor on digital storytelling and video strategy across the organization
- Communicate progress, insights, and recommendations to senior stakeholders
Benefits
- 21 days of paid time off, 3 personal days, 10+ holidays, 12 sick days, and a paid holiday year-end office closure
- Medical, dental, and vision plan options
- Health Savings Accounts and Flexible Spending Accounts
- Short- and Long-Term Disability
- 401(k) with company contribution and match
- Supplemental life insurance
- 12 weeks of paid parental leave
- Monthly business allowance for remote work
- Commuter benefits
- Learning and Development Resources
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Director
