Channel Analytics Manager
About The Position
Grand Circle Corporation is the leader in international travel, adventure, and discovery for Americans aged 50+. Headquartered in Boston, MA - with more than 45 offices globally - over two million Americans have traveled with our award-winning brands: Grand Circle Cruise Line, Overseas Adventure Travel, and Grand Circle Travel. We're looking for a Channel Analytics Manager to serve as the performance measurement lead for all paid marketing efforts across Overseas Adventure Travel (O.A.T.). This role ensures every marketing dollar is tracked, analyzed, and optimized toward measurable business outcomes - from lead generation through bookings and pax. Working closely with the Director of Digital Strategy, internal Analytics, and our external media agency, this position will bridge the gap between channel performance and business-level impact, while helping evolve our attribution and data-driven decision-making capabilities.
Requirements
- 5-8 years of experience in marketing analytics, digital media measurement, or channel performance roles.
- Strong understanding of paid digital channels and their respective KPIs.
- Proven ability to connect marketing performance to revenue and business outcomes.
- Hands-on experience with tools such as Google Ads, Meta Ads Manager, Google Analytics, Looker Studio, Tableau, Power BI, or similar BI tools.
- Experience collaborating with or managing external media agencies.
- Familiarity with attribution modeling, conversion tracking, and CRM integration.
- Excellent communication skills with the ability to translate complex data into insights for non-technical audiences.
- Self-starter with strong analytical skills, curiosity, and a collaborative mindset.
Responsibilities
- Own all paid media performance reporting across digital channels (SEM, paid social, display, video, programmatic, etc.) by developing and maintaining dashboards and reporting frameworks.
- Connect channel performance to business KPIs including leads, bookings, pax, CPA, and ROI to inform investment decisions.
- Partner with internal Analytics to align data sources, integrate offline conversion data, and ensure reporting accuracy.
- Collaborate with the media agency on pacing, spend efficiency, and performance tracking against business goals.
- Lead attribution and measurement evolution, supporting multi-touch attribution, data matching, and first-party data development.
- Provide proactive insights and recommendations to improve channel performance and marketing ROI.
- Support forecasting and financial planning by aligning spend projections with performance trends.
- Champion data governance and reporting consistency across teams and systems.
Benefits
- Health & wellness: Comprehensive and heavily subsidized medical, dental, and vision plans, on-site gym access, holistic wellness resources, and group fitness classes.
- Time for you: Substantial Paid Time Off (PTO), 11 paid holidays (including Memorial Day, Labor Day, and Juneteenth), Summer Fridays, and extensive parental leave (up to 12-16 weeks paid at 100%).
- Travel more, spend less: 50% off our trips for you and a companion, 25% off for immediate family members, plus exclusive quarterly travel deals.
- Your future, secured: 401(k) match, life insurance, and disability coverage.
- Continuous growth: Tuition assistance, international professional-development travel opportunities, and direct access to Pinnacle Leadership & Team Development.
- Extra perks: Commuter benefits, FSAs, pet insurance, discounts on home and auto, and paid volunteer time off.
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What This Job Offers
Job Type
Full-time
Career Level
Manager
Industry
Administrative and Support Services
Education Level
No Education Listed
Number of Employees
1,001-5,000 employees
