Marketing Analyst, Channel Analytics

Mdvip • Boca Raton, FL

3d • Hybrid

About The Position

MDVIP: Transforming Primary Care, One Patient at a Time MDVIP is a national leader in personalized healthcare, empowering over 425,000 members to achieve their health and wellness goals through a network of more than 1,400 concierge primary care physicians. Our program emphasizes preventive medicine, offering comprehensive screenings, advanced diagnostics, and individualized wellness plans. Recognized as a Great Place to Work® since 2018, MDVIP is committed to excellence in patient care and employee satisfaction. The Marketing Analyst, Channel Analytics will play a critical role in understanding and identifying growth opportunities for one of the nation’s largest consumer health companies. Reporting to the Vice President, Marketing Analytics, you will be responsible for performance reporting across the lead-to-sale marketing funnel, including ownership of daily, weekly and monthly reporting. In addition to ongoing reporting, you will conduct ad hoc analysis to deep dive into key business opportunities such as membership conversion, retention and new practice opening trajectory.

Requirements

• Bachelor's Degree in Marketing or related field.
• Two (2) years of experience in marketing analytics, business intelligence or related role in the consumer technology, healthcare, consulting or finance industries.
• Proficiency with major ad platforms (Google, Microsoft, Meta, etc.).
• Demonstrated experience building and maintaining dashboards using Power BI or similar data visualization tools.

Nice To Haves

• Proficiency in SQL.

Responsibilities

• Build and maintain Power BI dashboards to visualize funnel performance KPIs across various media channels.
• Monitor daily performance and deliver accurate and timely performance reports to stakeholders.
• Conduct ad hoc analysis to investigate changes in metrics and understand performance drivers.
• Provide clear, actionable insights and recommendations to marketing channel teams.
• Support UTM parameter hygiene and campaign tagging to ensure consistent tracking of marketing efforts.

Benefits

• Competitive Compensation: Attractive base salary complemented by performance-based incentives.
• Comprehensive Benefits: Health, dental, vision insurance, and retirement plans.
• Professional Development: Access to ongoing training and leadership development programs.
• Positive Work Environment: Consistently recognized as a Great Place to Work®, fostering a culture of collaboration and excellence.
• Medical/prescription drug coverage, Dental coverage, Vision coverage, Flexible Spending Account, Health Savings Account, Dependent Care Flexible Spending Account, Basic and Supplemental Life Insurance & Accidental Death and Dismemberment, Disability Income Protection Plan, Employee Assistance Program, 401(k) retirement program, Vacation, Paid Holidays and Personal time, Paid Sick and Family and Medical Leave time as required by law.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Number of Employees: 251-500 employees