Channel Analytics Manager

Red Roof Inns•New Albany, OH

About The Position

Main responsibilities include: • Deliver actionable insights based on primary and secondary customer research and analysis. • Meet regularly with revenue-generating teams to understand their needs, drive performance improvement, and ensure planning and communication of reports. • Deliver weekly and monthly reports and commentary for sales and marketing, and provide actionable insights. • Use statistical analysis and reporting to evaluate the performance of campaigns, track return on investment, channel results, sales performance, and customer loyalty. • Define which data will be needed to measure sales and marketing results and work with IT to manage data integration between on and offline systems. • Build an analytical environment in Power BI to perform data analysis and automate all reporting related to RediRewards, sales, and marketing. • Interpret industry and historic customer data and trends to provide insight into both current and future initiatives. • Use analytics and data to apply best practices to maximize revenue, optimize business mix and improve customer engagement. • Develop working relationships with Sales and Marketing, providing consultation on strategies for driving results. • Conduct forensic market studies and create regional, brand and property planning, stipulating exactly how Red Roof should grow. • Creates ad hoc reporting and analysis as requested. Core Competencies • Teamwork - Fosters collaborative relationships with other team members and department heads. Educates team members on the strategies and trends to unlock business opportunities. • Knowledgeable - Able to educate others on the team and other departments on the benefit of fact-based decision making to drive performance. • Oral and Written Communications - Communicates effectively at all levels both verbally and in writing. • Proactive - Responds appropriately and quickly to identify business and consumer trends and opportunities. Fully automate reports and eliminated manual reporting. • Technical - learns new systems to be able to understand and interact with new technologies relatively quickly. • Self-starter - takes initiative and works with minor supervision to increase performance of Red Roof. Sets higher goals for him and his/her team and finds alternative solutions to accomplish objectives. • Customer Centric - understands and quantifies process flows that impact data collection and provides recommendations to expand customer and performance knowledge.

Requirements

Minimum of a bachelor's degree is required. An advanced degree or focused degree in Math, Operations Management, Business, Data Science or Economics desired.
3 years of experience in analytical or reporting-related functions.
Analytical and detail-oriented with a track record of fact-based decision making.
Highly proficient in Microsoft Excel; programming within SAS or SQL or knowledge of BI a plus.
Experience working with sales, marketing, and technology teams
Demonstrated experience partnering with and influencing across all levels of the organization and cross-functionally.
Competent with Microsoft office tools: Word, PowerPoint and Outlook.
Strong verbal and written communication skills.
Adept at problem-solving and issue resolution.
Must be self-directed, self-motivated and very well organized.
Ability to develop and deliver effective presentations

Nice To Haves

An advanced degree or focused degree in Math, Operations Management, Business, Data Science or Economics desired.
Highly proficient in Microsoft Excel; programming within SAS or SQL or knowledge of BI a plus.

Responsibilities

Deliver actionable insights based on primary and secondary customer research and analysis.
Meet regularly with revenue-generating teams to understand their needs, drive performance improvement, and ensure planning and communication of reports.
Deliver weekly and monthly reports and commentary for sales and marketing, and provide actionable insights.
Use statistical analysis and reporting to evaluate the performance of campaigns, track return on investment, channel results, sales performance, and customer loyalty.
Define which data will be needed to measure sales and marketing results and work with IT to manage data integration between on and offline systems.
Build an analytical environment in Power BI to perform data analysis and automate all reporting related to RediRewards, sales, and marketing.
Interpret industry and historic customer data and trends to provide insight into both current and future initiatives.
Use analytics and data to apply best practices to maximize revenue, optimize business mix and improve customer engagement.
Develop working relationships with Sales and Marketing, providing consultation on strategies for driving results.
Conduct forensic market studies and create regional, brand and property planning, stipulating exactly how Red Roof should grow.
Creates ad hoc reporting and analysis as requested.