Change Management Martech Innovation Manager

Huntington National Bank•Los Angeles, CA

1d•Onsite

About The Position

The Change Management Martech Innovation Manager will play a critical role in elevating Huntington’s customer marketing experience throughout their unique financial journey, by leveraging leading MarTech capabilities. This role requires a high degree of cross-functional leadership and an in-depth knowledge of how marketing technology drives enterprise growth. The ideal candidate is a self-starter who can lead programs from strategy through to completion.

Requirements

Bachelor’s Degree
At least 7 years of experience in marketing strategy and technology

Nice To Haves

6 years+ of Project Management
Bachelor's Degree in Marketing, Business or a related field (MBA Preferred)
5-7 years of experience in marketing strategy and technology
Management consulting experience preferred.
Deep experience with MarTech platforms, including Customer Data Platform.
Experience with performance based digital marketing programs, customer segmentation, marketing automation, and delivering personalization at scale.
Experience in marketing automation to deliver personalized marketing.
Experienced in managing cross-functional teams and managing conflicting priorities across stakeholder groups.
Experience collaborating with 3rd party vendors and agencies.
Proven ability to manage technology projects and integrations effectively.
Ability to develop working relationships with individuals at all levels of an organization.
Ability to convey ideas to senior leadership.
Ability to work individually and collaborate across a team.
Excellent communication skills to articulate complex technical concepts to non-technical stakeholders.
Seasoned storyteller that understands how to adopt based on stakeholder objectives and challenges.

Responsibilities

Build alignment and support among all teams impacted by marketing, process, or technology changes.
Evaluate how the change affects roles, workflows, responsibilities, and business operations.
Deliver clear, targeted messaging that explains the purpose, benefits, and timeline of the change.
Equip users with the knowledge, skills, and resources needed to work effectively in the new environment.
Assess organizational readiness and drive sustained adoption of new processes and tools.
Identify and address concerns or barriers that may prevent successful adoption.
Establish accountability, monitor compliance, and reinforce desired behaviors after implementation.
Measure and report whether the change is delivering the expected business outcomes and value.
Develop a marketing technology strategy and socialize the importance of MarTech advancement and the business impact to leadership and colleagues.
Activate marketing technology across various channels, including email, SMS, social media, search, and programmatic advertising to improve personalization and automation for customer marketing.
Assess current MarTech stack based on business objectives, identify gaps, and support the digital team in a market scan to create a recommendation for Huntington’s MarTech roadmap.
Inspire and lead marketing technology implementation, integration, adoption, and other change management activities to ensure value realization from investments.
Stay up to date with industry trends, emerging technologies, and best practices in MarTech, sharing insights and recommendations with the team.
Inspire and lead a cross-department team to implement and adopt MarTech solutions.
Be a humble leader, willing to roll up your sleeves with all levels across the enterprise and be able to step up as the team grows.
Be a proactive problem-solver that can test boundaries and propose creative new solutions.