CDL Driver Trainer

Coca-Cola Bottling Company High Country•Vernal, UT

6h•$65,000•Hybrid

About The Position

Coca-Cola Bottling Company High Country is a family-owned, regional bottler serving portions of Colorado, Minnesota, Montana, North Dakota, South Dakota, Utah, and Wyoming. They are seeking a Route Sales Trainer to join their Sales Team. This role is responsible for training and developing the sales team, including onboarding new employees in sales, delivery, customer service, and sales operations processes. The trainer will also focus on the ongoing development of incumbent sales team members to maximize sales skills and increase synergy within the teams. The company emphasizes core values of Honesty, Integrity, Trust, and Respect, encouraging team member development and growth.

Requirements

Bachelor's Degree in Business Management/Marketing.
Two years hands on business management experience.
Proficient in Microsoft Office including Microsoft Word, Excel, PowerPoint, and Outlook.
Above-average math skills and ability to figure profits, margins, retails, and financials are critical.
Must have an active Class A CDL, have the ability to operate a Class A CDL tractor and trailer, understand and remain in compliance with all CDL requirements and have a motor vehicle driving history that meets CCBCHC guidelines.
Minimum (2) months with Sales Center Manager and District Sales Manager learning the market and expectations of the company.
New Hire Orientation
Company’s Inter-Active Safety Training and other safety training as required.
Annual Alcohol and Drug Free Workplace Training
Must be able to repetitively lift, pull and push 50+ pounds and demonstrate proper lifting techniques.
Must be able to reach above head height, stand, walk, kneel, bend and reach.

Nice To Haves

Knowledge of the Coca-Cola System preferred from Marketing to Delivery.
Experience in Margin Minder (or comparable program) preferred.

Responsibilities

Work one on one with all Sales Specialists, Route Sales Drivers, Route Sales Trainees and Merchandisers to train and educate on the processes and fundamentals of the Look of Success for the business.
Learn all routes for delivery, training and development purposes. Assist in route coverage as needed and provide feedback on route deficiencies.
Provide all initial training to sales employees, including new hires, in all sales, delivery, customer service and sales operations processes.
Work closely with Sales Center Manager and District Sales Manager to update them on market trends and work with them to find positive solutions for solid growth.
Monitor the effectiveness of all training. Evaluate existing training materials and standards. Prepare and implement the best practices.
Work one on one with each employee on a regular basis to observe and assess performance and knowledge. Create reports to present observations and findings to respective manager.
Directly responsible for the on-going training and development of sales and distribution employees for all geographical sales territories in the following areas: How to create positive customer relationships, The importance of market execution and merchandising standards, The responsibility of product rotation and stocking on store shelves, displays, and coolers/vending equipment, Store resets, how to adjust shelves and read schematics within the proper brand sets and brand order, How to call on store personnel and backdoor receivers, How to sell product to customers, Ordering procedures, Warehouse loading procedures, Pre-sell route training, Proper operating standards for trucks requiring a CDL license (for example, driving forward, driving backward, maneuvering in tight spaces, dropping and hooking, operating landing gear, or backing into docks and confined spaces).
Extensive Handheld training to include: Create credit, account receivable, load-out and load-in invoices, Invoicing – pre-sell, conventional, full service vending, and full service fountain, End of day paperwork and proper paperwork storage procedures, Pre-sell handheld operations versus delivery handheld operations
Review sales performance against programs and outline plans with employees to achieve success.
Maintain CCBCHC quality assurance standards at every account.
Maintain a safe working environment.
Maintain professional, team relationships with co-workers and customers.
Monitor competitor products, sales and marketing activities.
Conform with, abide by, and re-enforce all regulations, policies, work procedures, and processes.
On time follow through on commitments made to customers and co-workers.
Assist management in coaching and mentoring staff in achieving goals and objectives.
Provide regular performance feedback to management.