CCA Cross Channel Initiatives Manager

General MotorsWarren, MI
Hybrid

About The Position

This role provides oversight of the tools, data, and resources necessary for the sales team to drive business. The manager is responsible for the overall efficiency and effectiveness of the assigned sales organization, ensuring the team maintains high levels of quality, accuracy, and process consistency in planning efforts. The position involves reviewing company data reports, analyzing market trends to build and lead company tactics, and increasing sales. Key responsibilities include producing revenue forecasts, devising methods for accurate predictions, and designing and implementing sales strategies to ensure profitability and continued revenue growth. The role also requires monitoring the accuracy and distribution of sales reports, providing input on sales incentive compensation, training, and data management programs, and staying current on industry trends in learning solutions. Additionally, the manager will mentor, develop, and coach talent. This is a hybrid position requiring 3 days in-office and 2 days remote, with the ability to report to a local office. Up to 25% domestic travel is required.

Requirements

  • Bachelor’s degree in Business Administration, Computer Engineering, or related field of study.
  • Seven (7) years of experience as a Cross Channel Initiatives Manager, Business Operations Analyst, Retail Marketing Manager, Marketing Analyst, or related occupation.
  • Three (3) years of experience with Data Analytics, including comprehensive reporting, forecasting based on market trends, and data analysis.
  • Three (3) years of experience with Business Operations, including understanding and analyzing profit and lost calculations.
  • Three (3) years of experience with Dealer Tracking Systems.
  • Three (3) years of experience with Financial Analysis, such as profit and loss calculations, Gross profit, Fixed Coverage, and predictive Modelers.
  • Three (3) years of experience with Global Automotive Sales, including Automotive Sales and Aftersales to understand market swings and create appropriate sales incentives.
  • Three (3) years of experience with Global Automotive Marketing, including knowledge of how various marketing activities affect high/low demand parts, profit margins, associated costs of inventory, and how those variables impact Sales.
  • Three (3) years of experience with Dealership Operations, including Dealer variable and fixed operations.
  • Three (3) years of experience with Variable Audience Communications.
  • Two (2) years of experience with Market Research, including understanding market trends and providing calculated predictions through research.

Responsibilities

  • Provide oversight of the tools, data, and resources to enable the sales team to drive the business.
  • Responsible for the overall efficiency and effectiveness of the assigned sales organization.
  • Ensure their team aggressively monitors and strives to maintain high levels of quality, accuracy, and process consistency in the sales organization’s planning efforts.
  • Review company data reports and process market trends to build, lead, change company tactics, and increase sales.
  • Produce revenue forecasts and devise methods of making more accurate predictions.
  • Design and implement company sales strategies, working to ensure profitability and continued revenue growth.
  • Monitor the accuracy and efficient distribution of sales reports and other intelligence essential to the sales organization and recommend revisions to existing reports.
  • Provide input to senior leadership in the development and administration of sales incentive compensation programs, training programs, and data management programs.
  • Stay current on company-wide and industry standard methodologies and trends in learning solutions.
  • Mentor, develop, and coach talent.
  • Performs other related duties as assigned.

Benefits

  • From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
  • Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
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