Category Site Merchant

Advance Auto Parts•Raleigh, NC

4d•Hybrid

About The Position

The Category Site Merchant owns the strategy and execution of category‑level site experiences across Advance Auto Parts’ ecommerce platforms, translating category strategy into high‑performing digital storefronts that drive discovery, engagement, and conversion. Partnering closely with Category Management, SEO, Content, Catalog, and cross‑functional ecommerce teams, the Category Site Merchant is responsible for building and maintaining category landing pages, featured modules, guides, and cross‑sell paths that are accurate, optimized, and continuously improved based on customer behavior and performance insights.

Requirements

Strong site merchandising or digital category management experience with ownership of large or complex categories
Ability to translate category strategy into effective digital execution
Data‑driven mindset with experience using insights to improve customer journeys
Strong organizational and cross‑functional collaboration skills
7+ years of experience in site merchandising, digital category management, or ecommerce
Demonstrated success improving category journeys, CTR, and conversion
Working knowledge of taxonomy, attributes, and CMS publishing workflows
Bachelor’s degree required; related fields preferred

Nice To Haves

Experience managing complex or configurable catalogs preferred
Proficiency using testing, experimentation, or personalization tools a plus
Experience working with third‑party ecommerce CMS or digital experience platforms a plus

Responsibilities

Own end‑to‑end site merchandising for assigned categories, shaping how customers browse, discover, and navigate into PDPs
Design, build, and maintain category landing pages, featured modules, guides, and cross‑sell paths aligned to category priorities
Translate assortment strategy, promotions, and seasonal priorities into compelling, customer‑centric category experiences
Set and manage pinning rules, content hierarchy, and seasonal refresh plans across assigned categories
Analyze browse‑to‑PDP funnels, click‑through rates, and conversion performance to identify friction and opportunity
Execute A/B and multivariate tests across layouts, modules, messaging, and visual hierarchy; apply learnings to future executions
Use behavioral insights and analytics to continuously optimize category journeys
Publish regular performance readouts with insights, actions, and next steps
Coordinate creative and copy inputs, ensuring accuracy, accessibility, and brand alignment
Partner with Catalog and Category Management teams to ensure item readiness, including attributes, images, pricing, and compliance
Ensure category experiences are accurate, timely, and published with high quality and consistency
Maintain tight publishing cadences, including weekly refreshes and validation
Apply taxonomy, attribute, and navigation best practices to improve category structure and findability
Partner with SEO on internal linking, metadata, and category optimization to support organic discovery
Ensure category structures align to customer intent and how customers shop the category
Partner closely with Category Managers, SEO, Content Strategy, Analytics, and Technology teams
Collaborate with Site Merchandising leadership on homepage or cross‑site placement decisions when category priorities warrant elevated visibility
Act as the day‑to‑day owner of category site execution, ensuring alignment between strategy and delivery