Category Marketing Manager
About The Position
Maxxon is seeking a dynamic and experienced Category Marketing Manager to lead our downstream product marketing initiatives and support sales enablement efforts. This role focuses on developing deep customer and competitive insights, leveraging technical product knowledge to coordinate the delivery of product collateral, and shaping go-to-market strategies for new and existing products. The ideal candidate will integrate deep marketing expertise with customer insights and strategic acumen to craft comprehensive product marketing plans. These plans are designed to foster market adoption and drive the success of our product portfolio, both strategically and tactically.
Requirements
- Bachelor's degree in marketing, business, or related field; MBA or advanced degree preferred.
- 7+ year experience with a proven track-record of success in product marketing and/or product management, preferably in the building materials or construction industry.
- Strong project management and analytical skills with the ability to interpret market data, customer insights, and competitive intelligence.
- Excellent communication and presentation skills, with the ability to influence cross-functional teams and stakeholders.
- Strategic thinker with a customer-centric mindset and a passion for driving product innovation.
- Results-oriented with a focus on driving measurable business outcomes and product success.
- Collaborative team player with the ability to thrive in a fast-paced, dynamic environment.
Responsibilities
- Develop and Execute Marketing Strategy based on Expertise of Maxxon’s Business Units
- Market & Audience Insights – Connecting Stakeholders to Growth
- Product Positioning – Product Management Alignment with our Applicator Network
- New Product Development – Market Trends & Profitable Additions to Maxxon’s Offering
- Go-to-Market Activities – Develop Customer Growth Strategy/Seek New Audiences
- Owning Creative Solutions – Produce the Vehicles for Growth within the Business
- Connection of Marketing Team to Other Maxxon Departments
- Communication of Business Unit Drivers – Ensure Clarity of Goals and Purpose
- Consistent Process Adoption – Alignment with Maxxon Corporate Initiatives and Goals
- Accuracy and Clarity – Fundamental Collateral Output to Leverage Technical Excellence
- New Business Ventures – Building Envelope Market Awareness
- Brand Identity – Capitalize on our tremendous brand reputation
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What This Job Offers
Job Type
Full-time
Career Level
Senior
