Category Manager
About The Position
Provide category management support for Chain Retail customers, using shopper, category, assortment, space, and performance insight to help customers grow their categories and improve planograms while advancing Diageo Canada priorities. This role involves developing category-management recommendations, analyzing data to identify growth opportunities, partnering with Key Account Managers (KAMs) and the Sales Director to support retail HQ conversations, building customer-facing selling stories, and collaborating with various internal teams and broker networks. The Category Manager will also track the impact of recommendations and stay current on industry changes.
Requirements
- 6+ years of category management, customer insights, shopper insights, sales strategy, or retail analytics experience.
- Strong data analysis, story-building, planogram/assortment, and customer presentation skills.
- Experience with Nielsen, Dunnhumby, and large data sets
- Ability to partner with KAMs, Marketing, CSP, RGM, and external customers.
Nice To Haves
- Experience with chain retail, grocery, convenience, club, or private retail customers preferred.
- Understanding of regulated beverage alcohol or CPG categories preferred.
Responsibilities
- Develop category-management recommendations for chain retail customers (& LCB’s where required), including assortment, planogram, space, pricing, and promotional opportunities.
- Analyze category, shopper, customer, competitive, and performance data to identify growth opportunities and risks.
- Partner with KAMs and Sales Director, Chain Retail to support national/private retail HQ conversations and customer planning.
- Build customer-facing category selling stories, presentations, and recommendations that support category growth and Diageo objectives.
- Collaborate with Marketing, Commercial Strategy, RGM, Analytics, and broker networks on category priorities and execution standards.
- Track impact of planogram, assortment, and category recommendations and incorporate learning into future work.
- Stay current on regulatory and retail changes affecting private retail, RTD/beer, spirits, and category dynamics.
Benefits
- Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
