Category Manager, Retail Portfolio (Hair + Nail)

Wella•New York, NY

4d•$92,500 - $123,000•Hybrid

About The Position

The Category Manager, Retail Portfolio serves as the category and analytics expert for Wella’s U.S. Retail Hair and Nail businesses. The role translates shopper, category, customer, and business data into actionable insights, growth opportunities, retailer recommendations, and selling stories that drive portfolio performance. The Category Manager partners closely with Sales, Trade Marketing, Brand Marketing, and Retail Activation to influence category strategy and business planning across key retail customers.

Requirements

Bachelor’s degree required.
5+ years of Category Management, Data & Analytics, Trade Marketing, or related experience.
Experience with syndicated data such as Circana, NielsenIQ, or equivalent.
Strong analytical skills, including the ability to work with complex datasets and identify meaningful business insights.
Ability to translate data into clear, actionable business recommendations.
Strong understanding of category management, shopper behavior, market dynamics, and the retail landscape.
Exceptional presentation skills, with the ability to build a clear narrative from data.
Advanced Excel and PowerPoint skills.
Strong communication, project management, and cross-functional leadership skills.
Ability to work independently, prioritize effectively, and operate comfortably in ambiguity.

Responsibilities

Analyze syndicated, retailer, shopper, and internal data to identify trends, risks, and growth opportunities.
Diagnose business performance drivers and develop actionable recommendations.
Quantify opportunities across assortment, distribution, pricing, promotion, merchandising, and shopper behavior.
Build reporting and dashboards that support business decision-making.
Translate category, shopper, and competitive insights into retailer-specific recommendations.
Support business planning, innovation, and customer strategy through category expertise.
Develop category reviews, line reviews, and joint business planning recommendations.
Identify emerging trends and whitespace opportunities.
Create compelling selling stories and executive-ready presentations.
Partner with Sales, Trade Marketing, Brand Marketing, Retail Activation, and Finance to activate recommendations.
Serve as a trusted category expert and thought partner.
Manage multiple priorities and independently drive projects from insight to action.