Category Manager

The Hershey Company•Bentonville, AR

10d•Onsite

About The Position

The Hershey Company (NYSE: HSY) is an industry-leading snacks company known for making more moments of goodness through its iconic brands. With a strong portfolio across chocolate, confectionery, and salty snacks, Hershey delights consumers every day. Our beloved brands include Hershey’s, Reese’s, KitKat®, Dots Pretzels, Lesser Evil, Jolly Rancher, Twizzlers, Ice Breakers, and more. At Hershey, we are committed to making a meaningful difference in the communities where we live, work, and do business. This commitment originated with our founder, Milton Hershey, and continues to shape who we are today. Guided by our employee value proposition, Lead Today. Create Tomorrow, we empower our people to drive impact now while shaping what comes next. Our One Hershey mindset brings teams together across functions, geographies, and businesses, enabling us to operate with speed, collaboration, and shared purpose. The Hershey Company is proud to be recognized as a top employer in the United States, reflecting our commitment to our people, culture, and purpose.

Requirements

Bachelor’s Degree required
5+ years of relevant experience in Category Management, CPG, or related field
Experience working with syndicated data sources (e.g., Circana, Nielsen, Numerator, Luminate)
Strong analytical and storytelling skills with ability to influence stakeholders
Proficiency in Excel and data visualization tools (e.g., Power BI, Tableau); experience with space planning tools is a plus
Demonstrated ability to manage multiple projects and adapt in a fast-paced environment
Strong understanding of shopper behavior and category management principles
Excellent collaboration and communication skills

Nice To Haves

experience with space planning tools is a plus

Responsibilities

Identify marketplace trends and translate them into actionable category strategies
Develop and execute merchandising and modular strategies to support impulse growth
Partner with Walmart and internal stakeholders to bring category strategies to life
Analyze retailer, syndicated, and shopper data to generate insights and recommendations
Utilize tools such as Space Planning, Nielsen/Circana data, Tableau, and other analytics platforms
Lead and support execution of category initiatives including relays, fixture innovation, and merchandising enhancements
Manage multiple priorities while ensuring strong attention to detail and timelines
Serve as a category expert, influencing decisions through data-driven storytelling
Collaborate across teams to enhance capabilities and continuously improve processes
Challenge the status quo and bring forward innovative ideas to drive business results