Category Management Sr Analyst

PepsiCo•Rogers, AR

18h•Onsite

About The Position

As a Sr. Category Analyst on the Sam’s Club Team, you will deliver strategic insight in support of PepsiCo Foods North America Sales Team with an emphasis on Quaker Foods. Specifically, this role will work to identify market trends, competitive threats, brand strategies and customer strategies to penetrate new and emerging opportunities. Primary responsibility of this role is to be a thought leader and “go-to” resource for all category, shopper, consumer trends, and merchandising solutions for the Customer Sales Team. Using POS, Syndicated, and Panel data, analyze categories across markets, shoppers, and consumers to make business-building recommendations for both portfolio and category growth. Secondary responsibilities include leveraging multiple data sources to gain a deep understanding of consumer and shopper behavior and interactions across products, geographies, cohorts, and occasions. This analysis will be used to drive the Customer Team’s strategic planning process.

Requirements

Bachelor’s Degree required
2+ years in Category Management or Shopper/Consumer Insights within the Consumer Packaged Goods industry
Demonstrated analytical, critical thinking and strategic thought leadership skills. Excels at problem solving.
Strong PC skill set (Advanced Excel, PowerPoint, Word)
Experience with syndicated data sets (POS, Panel, Customer Loyalty Data)
Strong communication and presentation skills, ability to interact confidently and effectively with the customer and key stakeholders
Excellent story telling capability and strong visualization for internal and external presentations typically shown in PowerPoint or white papers.
Collaboration is essential in this role as the person will work very closely with customer sales leaders, cross-functional teams, as well as the customer directly
Strong planning/organizing skills; the ability to manage multiple initiatives simultaneously
This position is limited to persons with indefinite right to work in the United States.

Nice To Haves

MBA a plus
PowerBi a plus

Responsibilities

Drive accelerated growth, market share gains, and elevated customer partnership via category and shopper insights.
Be a thought leader and “go-to” resource for all category, shopper/consumer trends, and merchandising solutions for the Customer Sales Team. Leveraging POS, Syndicated, Panel, Scintilla/Madrid, and other proprietary data sources, to analyze categories across markets, shoppers, and consumers to make business-building recommendations for both portfolio and category growth.
Utilize your experience in analytics, insights, and storytelling to develop sales and marketing strategies and retailer relevant sell stories.
Leverage granular analytics to drive effectiveness for assortment & merchandising optimization, new product introductions, seasonal programs, shopper marketing, and pricing & promotional planning.
Identify marketplace trends and category solutions that unify brand and customer strategies cohesively to drive growth and win with the shopper.
Keeps abreast of developments and best practices in category management. It is expected that you will pursue the knowledge needed to improve departmental capabilities and improve professional competence.
Participate in account strategic planning process.
Key collaborators include cross-functional members of the Sam’s Club Pepsico Customer team (sales, e-Comm, shopper marketing, supply chain, finance), as well as the extended brand and commercialization teams. Ability to influence others, collaborate with customers, and work in a matrixed environment are key to success.