Category Leadership Manager, Growth Channels

The Kraft Heinz Company

2d • $104,200 - $130,200 • Remote

About The Position

At Kraft Heinz, Category Leadership is a core growth engine—built to lead with insights, act with intention, and deliver meaningful impact for our business and our retail partners. We operate with a category-first mindset, translating shopper behavior and data into strategies that influence decisions, shape shelves, and drive value. As insight-led consultants, we collaborate across teams to fuel performance today while anticipating the needs of tomorrow. We energetically invest in our people so that you will grow with us, and we’ll grow through you! As a Category Leadership Manager – this role supports Limited Assortment Customers in shaping and executing consumer-led, customer-backed strategies across the full Kraft Heinz portfolio of brands. Acting as a consultative partner and insights expert, the Category Leadership Manager influences key decisions across shelving, assortment, innovation, and the path to purchase. This role collaborates closely with Sales, Omni, BU Strategy, and Insights teams to deliver tailored, data-driven solutions that create mutual value and elevate Kraft Heinz as a trusted advisor to Family Dollar, Dollar Tree & Aldi across key category initiatives. Limited Assortment Customers are already showing strong momentum — by capitalizing on that growth and using a curious, insight-driven approach to uncover and activate unmet needs, we can accelerate sustainable category growth. This role supports our commitment to developing a world-class Category Leadership function—built on curiosity, learning, and a mindset of continuous growth.

Requirements

• Proven ability to turn data into actionable insights for consumer-centric, customer-relevant category strategies and storytelling.
• Demonstrated success influencing retailer and internal decisions through insights-driven recommendations.
• Strong experience and application of assortment optimization, shelving strategy, space management, and SKU rationalization within the CPG industry.
• Proven proficiency in syndicated and shopper panel data tools (e.g., Circana, Numerator, Kantar, Mintel) and retailer-specific platforms (e.g. 1010, SymphonyAI)
• Tested experience collaborating across functions in a fast-paced environment
• Growth mindset with strong ownership and execution discipline
• Strong communicator and problem-solver
• Collaborative team player

Responsibilities

• Deliver insight-led strategies to enhance category growth and shopper experience within defined customer/category scope
• Translate consumer and shopper data into actionable, tailored recommendations across assortment, shelf, and innovation through compelling storytelling
• Support strategic customer engagements (e.g., line reviews, JBP sessions) with clear, insight-driven stories
• Collaborate and influence across Sales, Omni, BU Strategy, and Insights to align on and activate category priorities and Customer strategies.
• Shape and apply omnichannel strategies to optimize the shopper experience across digital and in-store touchpoints.
• Monitor and stay current on marketplace, shopper, and consumer trends to proactively identify growth opportunities
• Contribute to knowledge sharing and functional capability-building across the team

Benefits

• Coverage for benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.
• Events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families.
• Medical, Prescription Drug, Dental, Vision, Screenings/Assessments
• Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training
• Employee Assistance Program, Wellbeing Programs, Family Support Programs
• 401k, Life, Accidental Death & Dismemberment, Disability

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed