Category Analyst

Red Bull•New York, NY

About The Position

The Category Analyst collects data from multiple sources, including Circana, Nielsen, consumer data, and wholesale shipment data, to identify opportunities for Red Bull in volume, share, promotion, price, and shelf space. The role turns data into actionable insights to inform strategy and drive volume for an assigned region. Candidates may sit in Chicago, Illinois; Philadelphia, Pennsylvania; or Atlanta, Georgia. The analyst provides category management insights to top customers, leads discussions about category growth, and creates and delivers category reviews, plans, and strategies with retail partners. The position also analyzes performance, develops customer category plans aligned with customers’ business goals, manages reporting and data resources, and supports customer teams with analysis, technical assistance, and information requests. The role requires related work experience, knowledge of the consumer goods industry and syndicated data, customer-facing experience, and the ability to develop fact-based selling stories, recommendations, presentations, and customer action plans. A bachelor’s degree is preferred. The position is open to U.S. citizens, U.S. permanent residents, and people currently authorized to work in the United States on a valid visa.

Requirements

At least 3–5 years of related work experience.
In-depth knowledge of the consumer goods industry, including class of trade, customer groups, categories, competitive products, competitive strategies, and industry trends.
Knowledge of syndicated data, such as Circana and Nielsen.
Customer-facing experience.
A strong history of creating fact-based selling stories and the ability to integrate multiple tools to solve problems.
Ability to interpret analysis results, formulate recommendations, develop presentations, and present action plans to customers.
Excellent oral and written communication skills, including the ability to explain complex technical information in a way that establishes rapport, persuades others, and gains understanding.
Fluency in English.
Authorization to work in the United States as a U.S. citizen, U.S. permanent resident, or current valid-visa holder.

Nice To Haves

Bachelor’s degree preferred.
Additional language skills are an advantage.

Responsibilities

Provide category management insights to top customers and lead discussions focused on category growth opportunities.
Create, develop, and deliver regular category reviews, plans, and strategies with retail partners.
Turn insights into retailer actions by executing, analyzing, and evaluating category plans.
Develop customer category management business plans that integrate with customers’ overall business goals.
Identify performance gaps in volume, share, pricing, promotion, shelf space, and product distribution.
Implement solutions and track, measure, and communicate results.
Analyze consumer and shopper data to develop insights and identify opportunities.
Conduct post-program results analysis.
Manage and maintain databases, reports, and applications.
Provide analytical support and insights for Category Initiatives.
Partner with Sales Leaders and Retail Partners to develop strategic category management plans within the customer team.
Use category management tools on special projects to increase customer-team productivity.
Respond to customer-team ad hoc data requests, answer questions, and provide basic technical support and analysis.
Coordinate customer-team efforts and communications to meet information and analytical requirements.
Support team needs in a timely and efficient manner, demonstrating urgency, tenacity, commitment to quality, and customer service.
Assist customer teams with system applications, data access and application, and requests for information.
Build and leverage relationships with Headquarter Category teams to share best practices and resources.
Establish best-practice reporting and take responsibility for weekly and monthly report updates.
Generate reports using syndicated and internal sales sources to support Red Bull’s category development strategy.