Category Analyst

B&G Foods•Bentonville, AR

About The Position

The Category Analyst provides category insights and leverages data-driven insights to identify growth opportunities, optimize assortment and improve sales performance. This role partners closely with Sales and cross‑functional teams to analyze category and consumer trends.

Requirements

  • Bachelor's Degree required
  • A Minimum of 4 years of experience in consumer products, preferably in food
  • Proficiency with Excel, Outlook, PowerPoint, Word, Scintilla required
  • Excellent time management, organizational and communication skills required
  • Ability to multi-task and prioritize workload as customer and internal demands shift; goal and deadline oriented
  • Persistence and attention to detail
  • Strong analytical capability with an ability to translate data into insights and insights into action

Responsibilities

  • Analyze category performance using syndicated, panel, and retailer-specific datasets (e.g., NielsenIQ, Scintilla, retailer point-of-sale).
  • Identify consumer trends, market shifts, competitive performance, and whitespace opportunities.
  • Conduct deep-dive analyses on assortment, pricing effectiveness, promotional impact, and shelf productivity.
  • Assist the National Account Manager in creating line review presentations, with analysis and consumer insights while collaborating with HQ Business Units and the CPFR team.
  • Perform post-analysis on modular resets to determine brand share impact and identify improvement opportunities.
  • Track and evaluate competitive activity for assigned brands and provide monthly Beats report updates.
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