Category Analyst

Red Bull•New York, NY

11d•$64,000 - $100,000

About The Position

The Category Analyst collects data from multiple sources, including Circana, Nielsen, consumer data, and wholesale shipment data, to identify opportunities for Red Bull in volume, share, promotion, pricing, and shelf space. The role turns data into actionable insights to drive category strategy and volume for an assigned region. Candidates may also be based in Chicago, Illinois; Philadelphia, Pennsylvania; or Atlanta, Georgia. The analyst provides category management insights to top customers, leads discussions about category growth, and develops and delivers category reviews, plans, and strategies with retail partners. The position analyzes performance and consumer/shopper data, develops recommendations, implements and evaluates category plans, and manages databases, reports, and applications. It also supports customer teams with analysis, reporting, technical assistance, and coordination of information and analytical requirements, while building partnerships with sales leaders, retail partners, and headquarters category teams. This is a permanent position with a stated base salary range of $64,000–$100,000, plus cash incentives. Actual offers may vary based on work experience. The role includes 20–30 travel (unit not specified).

Requirements

Minimum 3–5 years of related work experience.
In-depth knowledge of the consumer goods industry, including class of trade, customer groups, category, competitive products, competitive strategies, and industry trends.
Knowledge of syndicated data, such as Circana and Nielsen.
Customer-facing experience.
Strong history of creating fact-based selling stories and ability to integrate multiple tools to solve problems.
Ability to interpret analysis results, formulate recommendations, develop presentations, and present action plans to customers.
Excellent oral and written communication skills, including the ability to explain complex technical information in a way that establishes rapport, persuades others, and gains understanding.
Fluency in English.
Must be a U.S. citizen, U.S. permanent resident, or currently authorized to work in the United States on a valid visa.

Nice To Haves

Bachelor’s degree preferred.
Additional language skills are an advantage.

Responsibilities

Provide category management insights to top customers and lead dialogue focused on category growth opportunities.
Create, develop, and deliver regular category reviews, plans, and strategies with retail partners.
Turn insights into retailer actions by executing, analyzing, and evaluating category plans.
Develop customer category management business plans aligned with customers’ overall business goals.
Identify performance gaps in volume, share, pricing, promotion, shelf space, and product distribution.
Implement solutions and track, measure, and communicate results.
Analyze consumer and shopper data to develop insights and identify opportunities.
Perform post-program results analysis.
Manage and maintain databases, reports, and applications.
Provide analytical support and insights for the creation of category initiatives.
Partner with sales leaders and retail partners to develop strategic category management plans within customer teams.
Use category management tools on special projects to increase customer-team productivity.
Respond to ad hoc data requests, answer questions, and provide basic technical support and analysis to customer teams.
Coordinate efforts and communications within customer teams to meet information and analytical requirements.
Support team needs in a timely and efficient manner, with a commitment to quality and customer service.
Assist customer teams with system applications, data access and application, and information requests.
Build relationships with headquarters category teams to share best practices and resources.
Establish best-practice reporting and manage weekly and monthly report updates.
Generate reports using syndicated and internal sales sources to support Red Bull’s category development strategy.