Casting Strategist

RYZE

12d • Remote

About The Position

RYZE is seeking a Casting Strategist to manage the entire talent sourcing and casting process for their paid ads team, with additional responsibilities for organic social and TikTok Shop teams. This role is strategic, focusing on building and maintaining a talent ecosystem rather than just filling a roster. The ideal candidate will understand the nuances of direct response casting, prioritizing talent who are credible, relatable, and can perform for a specific audience within seconds. Proactivity, strategic thinking, and a data-driven approach to talent selection are essential, as the candidate is expected to monitor ad performance and identify talent needs before being asked.

Requirements

• Experience in talent sourcing, casting, or influencer recruitment, preferably in a direct response, DTC, or performance marketing environment.
• Demonstrated ability to source talent across multiple platforms: Instagram, TikTok, Backstage, Casting Networks, Billo, Collabstr, or similar.
• Understanding of what makes talent perform in paid social ads: credibility, relatability, and audience fit in under three seconds.
• Experience managing a talent roster or database at volume, ensuring it is organized, tagged, and usable across multiple teams.
• Comfortable managing all talent communication end-to-end: outreach, follow-up, scheduling, and testing coordination.
• Experience supporting or leading negotiations with talent or agents.
• Strong organizational skills, capable of tracking 60–80+ candidates per month without losing details.
• Comfortable working independently in a contract, part-time capacity (20 hours per week) with clear deliverables and accountability.
• Direct response casting instincts: understanding the difference between casting for paid ads versus content/entertainment, and knowing what makes someone credible and relatable to a specific audience in under three seconds.
• Strategic sourcing mindset: proactively watching ads, thinking about future talent needs, and bringing ideas to the table.
• Platform resourcefulness: knowing how to find talent on various platforms and finding alternative sources when needed.
• Relationship-builder: investing in talent relationships and treating them as collaborators.
• Organized and ownership-driven: maintaining a usable talent roster and taking initiative.
• Hungry and proactive: constantly looking for new talent and testing opportunities.
• Clear communicator: responsive and proactive with both talent and the internal team.
• Performance-aware: using ad performance data to inform talent sourcing decisions.

Responsibilities

• Source 15–20 new talent candidates per week (60–80 per month) across Instagram, TikTok, Backstage, Casting Networks, Billo, Collabstr, and other relevant platforms.
• Ensure at least 30% of sourced talent are UGC creators, niche voices, or non-traditional profiles.
• Fulfill all talent requests from the paid ads team, organic social, and TikTok Shop.
• Proactively watch top-performing ads and provide at least one unsolicited talent recommendation per week based on performance data and roster gaps.
• Ensure a minimum of 40 talent complete testing per month across paid, organic, and TikTok Shop.
• Manage all communication with approved talent from initial contact through testing completion.
• Oversee talent transitions from Growth House to Powerhouse status upon meeting performance criteria.
• Ensure no talent in the existing roster remains dormant without a valid reason, activating them or flagging them for removal.
• Maintain a clean, organized, and up-to-date talent roster accessible to all three departments.
• Tag and categorize talent by type, demographic, performance tier, and use case for easy retrieval.
• Collaborate with project managers to ensure talent is properly briefed and prepared for shoots.
• Build strong relationships with talent, fostering a positive working environment.
• Negotiate with actors' agents for favorable partnership terms, clarifying scope and duration.
• Assist in contract negotiations for Growth House testing as needed.

Benefits

• Competitive hourly or monthly contract compensation
• Fully remote, flexible work environment
• Opportunity to work on high-impact performance creative for a fast-growing brand
• Access to RYZE creative assets, tools, templates, and performance insights

What This Job Offers

• Job Type: Part-time
• Career Level: Entry Level
• Education Level: No Education Listed