Casino Retention Coordinator
About The Position
The Casino Retention Coordinator will be responsible for dreaming up and delivering monthly promotional plans that are creative, on-brand, and results-driven. This role will help maintain distinct promotional strategies across Bally’s brands, presenting promotional structures, mechanics, timelines, and projected costs. The coordinator will brief compelling copy and visuals to the Marketing Design & Development Team, and collaborate closely with CRM Leads to align promotions with wider marketing activity. Campaigns will be tailored to different player audiences and behaviors, and the role will partner with the Social Media team to ensure promotions shine on-site and socially. Additionally, the coordinator will build and maintain promotion rules and templates, navigating legal and compliance approvals, and analyze performance data to optimize and evolve future promotions. Keeping promotional mechanics, documentation, and templates organized and up to date is crucial, as is staying ahead of market trends to anticipate player and business needs. The role involves taking new promotional ideas from concept to launch, jumping into additional projects as the business grows and evolves, and performing related tasks and project work as required by the business.
Requirements
- Experience in developing and executing promotional plans
- Ability to create creative, on-brand, and results-driven promotions
- Understanding of promotional structures, mechanics, timelines, and costs
- Skill in briefing copy and visuals for design teams
- Experience collaborating with CRM and Marketing teams
- Ability to tailor campaigns to different player audiences and behaviors
- Experience partnering with Social Media teams
- Proficiency in building and maintaining promotion rules and templates
- Knowledge of legal and compliance approvals for promotions
- Strong analytical skills to optimize promotions based on performance data
- Organizational skills to keep mechanics, documentation, and templates up to date
- Ability to stay ahead of market trends
- Experience taking promotional ideas from concept to launch
Nice To Haves
- Experience in the casino or gaming industry
Responsibilities
- Dream up and deliver monthly promotional plans that are creative, on-brand, and results-driven
- Help maintain distinct promotional strategies across Bally’s brands
- Present promotional structures, mechanics, timelines, and projected costs
- Brief compelling copy and visuals to our Marketing Design & Development Team
- Collaborate closely with CRM Leads to align promotions with wider marketing activity
- Tailor campaigns to different player audiences and behaviors
- Partner with our Social Media team to ensure promotions shine on-site and socially
- Build and maintain promotion rules and templates, navigating legal and compliance approvals
- Analyze performance data to optimize and evolve future promotions
- Keep promotional mechanics, documentation, and templates organized and up to date
- Stay ahead of market trends to anticipate player and business needs
- Take new promotional ideas from concept to launch
- Jump into additional projects as the business grows and evolves
- Perform related tasks and project work as required by the business
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
