Casino Marketing Manager

Augustine Casino Careers•Coachella, CA

14d•Onsite

About The Position

Augustine Casino is seeking a dynamic and results-driven Marketing Manager to lead our guest-facing marketing efforts. This role is pivotal in driving property volume and player loyalty within our local and winter visitor demographics. You will oversee the Guest Services and Casino Host teams, ensuring a seamless bridge between data-driven promotions and high-touch personal service. The ideal candidate is a strategic thinker who isn't afraid to be present on the gaming floor to understand our players' needs and behaviors.

Requirements

Excellent communication and presentation skills
Ability to work flexible schedule including evening, weekends and holidays as needed during peak business times
Strong guest service, public relations and interpersonal skills.
Technical proficiency and knowledge of CMS systems and Microsoft applications.
Proficient database skills
Strong social media skills
Strong sense of urgency and ability to thrive in a fast-paced environment
Strong understanding of digital marketing and mobile applications
Strong organizational skills; must be able to multi-task and prioritize
Must have exceptional grammar, writing and proofreading skills
Able to obtain and retain gaming license through the Augustine Gaming Commission
5+ years of experience in Casino Marketing, with at least 2 years in a supervisory/management capacity.
Proven track record in a "locals" or regional gaming environment.
Proficiency with Casino Management Systems (e.g., IGT, Aristocrat, or Konami) and player tracking databases.
Exceptional interpersonal skills; able to switch easily between high-level strategy meetings and engaging with players on the floor.
Willingness to work a schedule that includes evenings, weekends, and holidays to support major promotions and peak business hours.
Must be able to successfully pass a pre-employment drug screen and background investigation
Must be comfortable working in front of a computer as well as spending long periods of time on your feet on the casino floor.
Must be able to lift and periodically carry up to 25 lbs.
Must be comfortable speaking in front of an audience.

Nice To Haves

Experience with "snowbird" or seasonal demographics is a significant plus.

Responsibilities

Direct and mentor the Guest Services team and the Casino Hosting department.
Establish clear performance standards and foster a culture of exceptional "locals-first" hospitality.
Develop and execute monthly promotional calendars designed to increase time on machine and trip frequency, specifically tailored to the seasonal fluctuations of the Coachella Valley.
Collaborate with the Host team to refine VIP outreach strategies, ensuring that high-value guests (both year-round locals and seasonal snowbirds) receive personalized attention and reinvestment.
Work closely with the CMO and Senior Casino Analyst to analyze player data, identifying trends and opportunities to convert "one-off" visitors into loyal, frequent players.
Manage the execution of floor promotions, drawings, and special events, ensuring they are high-energy, compliant, and accurately tracked for ROI.
Serve as a key point of escalation for guest feedback, using it to refine service delivery and improve overall property sentiment.
Coordinate and manage guest communication via casino app, email, social media and other automation tools.
Follow all policies and procedures of the marketing department including required communication with the Augustine Gaming Commission.
Facilitate the flow of marketing communication throughout the property to both guests and team members.
Provides training, interviews for hire, prepare schedules and conducts performance evaluations of the Host team and Guest Service team as required.
Monitor local market to evaluate competitor marketing campaigns, promotions, advertising and other aspects of their business.
Solicit customer input through surveys, customer focus groups, and other avenues to enhance customer service; track and analyze customer responses to provide management with necessary feedback and recommendations for improvements.
Assist with weekly, monthly, and annual reports requested by the CMO/Executive team in addition to forecasts and evaluations of promotions and players program.
Ensures all marketing activities, staff, and outside partners are in full compliance with all regulatory, company, and property policies and procedures.
Provide outstanding customer service to all guests and team members.
Coordinate with all internal departments as necessary.