Casino Marketing Analyst

Full House Resorts • Las Vegas, NV

4d • Onsite

About The Position

This senior individual contributor supports the Chief Marketing Officer in developing measurements and making recommendations for campaign optimization across a network of strategic business units. You will design, measure, and optimize direct marketing and media campaigns to drive customer lifetime value (CLV), incremental trips, and incremental revenue, using advanced analytics and AI-based modeling.

Requirements

• Undergraduate degree with 4+ years in analytics/marketing, or a quantitative graduate degree with relevant experience
• Deep experience in direct marketing analytics (direct mail, email, SMS, loyalty, reinvestment)
• Strong skills in AI-enabled modeling (e.g., propensity, look-alike, churn, optimization) using Python/R, SQL, or similar
• Experience with visualization tools (Tableau, Power BI, Looker, etc.)
• Ability to connect analytics to business outcomes (CLV, incremental revenue, profitability)
• Comfort working with large casino and loyalty datasets
• Self-starter, intellectually curious, highly collaborative, and adaptable

Nice To Haves

• Casino, gaming, hospitality, or entertainment experience
• Hands-on work with patron management systems (Konami), casino data warehouses, CMS, and player loyalty databases
• Experience with media mix, attribution, or cross-channel measurement

Responsibilities

• Design test-and-learn approaches (A/B, multivariate, control vs. test) for direct mail, email, SMS, app, and paid media
• Build and maintain AI/ML models (segmentation, propensity, churn, offer optimization, next- best-action)
• Analyze heavy direct marketing programs (reinvestment, tier, reactivation, high-value players) and connected media spend
• Develop frameworks to measure incrementality and distinguish true lift from natural behavior
• Partner with leaders across strategic business units to define KPIs and turn insights into clear recommendations
• Build dashboards and recurring reports on campaign performance, customer value, and media effectiveness

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees