Casino Database Marketing Manager

Virgin Hotels•Las Vegas, NV

4d•Onsite

About The Position

The Casino Marketing Manager is responsible for creating and executing an effective marketing strategy as well as managing the operations and Marketing Department team. The Casino Marketing Manager will develop, implement, and manage operational goals, work cross-functionally to understand marketing needs, drive revenue growth through successful marketing campaigns, and monitor achievements of performance and profit objectives to propel growth for the casino inside Virgin Hotels Las Vegas.

Requirements

Current, legal, and unrestricted ability to work in the United States
Minimum 21 years of age
Ability to obtain a gaming license and other required certifications
Three (3) years of supervisory experience in the day-to-day operations of a multi-facets event management firm or in the gaming/hospitality industry
In lieu of the above, a minimum three years' event planning and executions experience or five years of supervisory experience in a high volume, complex casino environment
Excellent written and verbal communication skills
Excellent organizational and time management skills
Intermediate knowledge of Word, Excel, PowerPoint and Outlook
Must be capable of interacting with the public in a highly professional manner, including public speaking
Ability to work a flexible schedule that includes weekdays, weekends, nights, and holidays

Nice To Haves

Basic understanding of the Casino Marketing budget process
Knowledge of planning and executing events and promotions
Ability to define business requirements for technical solutions
Intermediate project management skills
Knowledge of IGT player tracking, rewards program and special events

Responsibilities

Manage direct marketing and database operations, including mailers, reinvestment matrices, file uploads, mail house and analytics
Ensure a consistent reinvestment strategy across all components of marketing, including but not limited to internal and external advertising, social media, direct mail and online marketing
Build, execute, and monitor marketing campaigns, including segmentation, creative development, proofing, and reporting
Maintain and protect proprietary guest and gaming data; perform data cleansing, merging, archiving, and compliance checks (e.g., NCOA)
Oversee property database milestone programs
Analyze trends, KPIs, and campaign performance; provide ad hoc reports and recommendations
Adhere to gaming compliance, internal control, and casino policies
Manage budgets for database and direct mail activities
Manage budgets and forecasting activity to support promotions, including evaluation and measurement
Coordinate and execute marketing requirements with various internal departments, internal resort partners, external agencies, affiliated promotional sponsors and other areas
Work with the Purchasing Department team to ensure all product orders are completed and delivery is scheduled accordingly
Work in lock step with communication counterparts on creative process and direction in all marketing related areas, including but not limited to brand, signage, websites, digital & print advertising, and email & collateral
Establish internal controls for all promotions and events
Enforce all property, corporate and departmental policies and procedures
Establish quality standards for the department
Maintain and respect confidentiality of marketing programs, guest information and databases
Adhere to all rules and regulations set forth by Nevada Gaming Control Board
Assist with project tracking and monthly analysis. Knowledge of appropriate regulatory requirements for promotions and events
Ensure department processes meet regulator statues
Work closely with internal departments and third-party vendors to create all promotion-related communications and collaterals
Negotiate event related contracts and work closely with the Legal Department to ensure timely and accurate contract execution
Perform other duties as assigned