Cardiac PET Senior Account Manager

GE HealthCare

12d•Remote

About The Position

The role of a Cardiac PET Senior Account Manager (CPAM) at GE Healthcare (GEHC) involves driving the timely adoption and growth of GEHC's cardiac imaging agent, Flyrcado (flurpiridaz F 18), which is used for Positron Emission Tomography (PET) myocardial perfusion imaging (MPI) to detect coronary artery disease (CAD). The role emphasizes a mix of direct sales, strategic collaboration, customer education, and performance tracking to drive the growth of Flyrcado in the cardiac imaging market. The CPAM independently achieves commercial objectives within operating budgets and guidelines. There is moderate autonomy within the role to enter into/execute Commercial arrangements. High levels of commercial judgment are required to achieve the desired outcomes. A Cardiac PET Senior Account Manager mentors non-senior team members and may be called upon by the Sales Manager for special projects.

Requirements

Bachelor's degree from an accredited university or college or certification through the NMTCB or AART
5+ years of sales experience in a healthcare facility, including contracting and calling on physicians and office staff.
Proven history of sales success, developing, organizing, and implementing territory plans, meeting and exceeding sales targets, and penetrating new accounts/markets/competition through proficiency in prospecting, lead qualification, sales, and negotiations.
Nuclear Medicine and Nuclear Cardiac Industry acumen.
Willing to reside in the territory (TX).
Proficient in MS Office and CRM.

Nice To Haves

Experience with product launch and P&T Committees.
Experience selling/leading in a highly matrixed environment and large account management.
Strong analytical, oral, presentation, and written skills.
Ability to work independently and with a team to manage multiple stakeholders and competing priorities through effective organizational, people, and time management skills.
Ability to mentor non-senior CPAMs as requested by leadership and manage special projects within commercial.
Analytical ability to use internal reporting to manage account plans and identify patterns and opportunities for growth.
Ability to apply various traditional and nontraditional problem-solving techniques to solve complex issues creatively to improve performance and company effectiveness.
Ability to build rapport and relationships by interacting effectively with employees and external contacts (i.e., MD and office staff) at all levels, demonstrating awareness of their needs and responding appropriately.
Ability to achieve objectives while operating in compliance with regulatory guidelines.

Responsibilities

Develop and execute a territory business plan to drive Flyrcado market share growth, partnering with Hospitals, Imaging Centers, Cardiac Centers, Mobile Imaging, DOD, and VA facilities to offer Flyrcado.
Identify business and functional relationships within Imaging and Cardiology's key referral sources and model competitive threats to Flyrcado adoption.
Leverage the knowledge of influence networks & affiliations (i.e., Payers, societies) to realize business objectives.
Achieve or exceed Flyrcado sales forecasts and shared volume targets.
Conduct regular business analyses of the local market—customers, payers, competition, and key stakeholders creating, implementing, and updating business plans to achieve access and sales goals.
Achieve the quarterly and yearly Operating Plan for the territory, customer satisfaction, and retention.
Position Flyrcado as the product of choice through high clinical acumen and routine use of Marketing Assets and Education Programs to create awareness of Flycardo.
Deepen understanding of customer goals, equipment, and workflow to help customers navigate the Cardiac PET marketplace, including how to implement Flyrcado in their facility.
Identify top referring Cardiologists, create relationships, and appropriately impact decision-making criteria to help increase awareness and utilization of Flyrcado.
Prioritize multiple projects and drive focus on high-impact opportunities; monitor Performance Dashboards to analyze, interpret, and execute actionable sales efforts; prioritize customers and assign responsibilities.
Collaborate with market access support teams to optimize payor contract implementation and satisfaction across imaging centers and hospitals.
Collaborate with pharmacy channel partners and GE PDx Application Specialists teams to meet customer's product delivery goals, education needs, and expectations.
Conduct pre-call planning and in-call questioning to understand customer needs, craft solutions, and drive utilization.
Monitor territory plan performance and results and collaborate on next action steps with cross-functional internal and external partners.
Engage in virtual selling and cold calling to new and existing targets.
Conduct live meetings with customers.
Provide pricing strategy, price negotiation, and contract management and ensure pricing compliance for segment opportunities.
Forecast orders and sales of assigned territory and submit weekly progress reports.
Represent the company at healthcare conferences and seminars to promote GEHC products and the company.
Mentor non-senior team members and manage special projects within commercial.
Drive total business to GE HealthCare where appropriate.
Ensure a compliant, ethical culture to promote GEHC products and adhere to the highest standards.
Undertake additional projects and initiatives as required.