Campus Strategic Communications & Marketing Coordinator

Connecticut State Community College•Manchester, CT

8d•Onsite

About The Position

The Strategic Communications & Marketing Coordinator is a campus-based communications professional responsible for developing, implementing, and evaluating integrated communications and marketing strategies that advance campus priorities. Working collaboratively with campus leadership, Institutional Advancement, and CT State’s Marketing team, the Coordinator develops engagement strategies that strengthen CT State’s reputation, support enrollment and student success initiatives, promote workforce and community partnerships, and increase awareness of campus programs, services, and achievements. The Coordinator serves as the campus communications lead and primary liaison to CT State’s Marketing team, ensuring alignment with institutional branding, messaging, campaigns, and strategic priorities. The position combines strategic communications planning, marketing, media relations, content development, social media, executive communications, and stakeholder engagement to support both campus and statewide objectives. This position will support CT State Manchester, Middlesex, and Asnuntuck campuses.

Requirements

Bachelor’s degree in an appropriately related field together with two (2) or more years of related experience; or a combination of education, experience and training which would lead to the competencies required for successful performance of the position’s essential duties.
Professional practice of journalism, social media and public relations
Copy writing
Desktop Publishing
Event Planning
Photography
Media Relations
Presentation skills
Have existing media relationships, or proven ability to establish those relationships, though demonstrated professional practice of social media and public relations.
Ability to work effectively with individuals from diverse academic, socioeconomic, cultural, and ethnic backgrounds, including individuals with disabilities
Excellent interpersonal, oral, and written communication skills
Proficiency with Microsoft Office applications (Word, Excel, PowerPoint, Outlook, Teams)

Nice To Haves

Experience crafting communication materials for senior and executive administrators
Experience developing visual presentations
Experience serving and supporting populations historically excluded and marginalized in higher education

Responsibilities

Develop and implement strategic communications and marketing plans aligned with campus and college priorities.
Create and manage integrated campaigns supporting enrollment growth, student success, workforce development initiatives, fundraising efforts, community engagement, and special events.
Develop and distribute press releases, maintain relationships with local media, respond to media inquiries, and identify opportunities to promote campus achievements and programs. When appropriate, refer media to the CT State Director of Media & Public Relations.
Coordinate creation and updating of website content pertaining to the campus and implement updates through the CT State Web Services team
Write, edit and produce documents such as reports, programs, invitations, fact sheets, flyers or other collateral that support campus programs services and events
Serve as the campus communications advisor to campus leadership for events, outreach, and campus-based events and initiatives.
Develop written remarks for the Campus President or Institutional Advancement staff, as needed
Research and advise campus leadership on opportunities to promote the campus
Oversee campus social media accounts and create content and engagement strategy;
Support the development of marketing materials, publications, reports, newsletters, digital communications, and promotional collateral.
Coordinate photography, videography, storytelling, and content creation efforts that strengthen institutional visibility and brand awareness.
Support campus events, community outreach activities, donor engagement efforts, and public-facing initiatives that advance institutional goals.
Coordinate with freelancers, contractors or other campus coordinators.
Attendance and participation at convocation and commencement ceremonies
Service on assigned committees and task forces
Attendance and participation at committee, staff, informational and professional meetings which may occur during evenings and weekends.