Campaign Strategy & Implementation Manager

Blend360•Wilmington, DE

3d•$45 - $50•Remote

About The Position

Blend is seeking a Marketing Campaign Strategy & Implementation Manager to support a leading global financial services organization. The role translates marketing strategy into actionable campaign plans, coordinates execution across internal teams and channels, and helps deliver effective, personalized customer experiences. It calls for a strong understanding of marketing strategy and campaign execution, excellent organization and communication, and the ability to manage competing priorities with accuracy and attention to detail. This is a remote consulting role within the U.S., expected to last approximately 12 months with the possibility of extension. The consultant must be able to work on Blend’s W2 without sponsorship. The starting pay rate is $45–$50 per hour; actual compensation depends on factors including relevant experience, skills, certifications, training, and location. Benefits are offered to full-time consultants.

Requirements

Experience in marketing strategy, campaign planning, and/or marketing campaign implementation.
Understanding of the end-to-end marketing campaign lifecycle, from strategy and intake through execution, measurement, and optimization.
Experience coordinating cross-functional marketing initiatives involving multiple teams, channels, and stakeholders.
Strong organizational and project coordination skills, including managing multiple priorities, timelines, and deliverables.
Proficiency in Microsoft Excel, including organizing, tracking, and analyzing campaign information.
Strong written and verbal communication skills and ability to work across business, marketing, analytics, and operational teams.
Exceptional attention to detail and commitment to accuracy, process adherence, and quality execution.
Ability to work in a fast-paced, highly collaborative environment while remaining accountable for deliverables and follow-through.
Ability to work on Blend’s W2 without sponsorship.

Nice To Haves

Experience developing business requirements documents (BRDs) or translating business needs into functional requirements.
Experience supporting digital, mobile, and/or email marketing campaigns.
Familiarity with marketing workflow, campaign management, or project tracking tools.
Experience with customer segmentation, audience targeting, personalization, or marketing data integration.
Background in financial services, banking, payments, or another highly regulated industry.
Experience partnering with analytics teams to evaluate campaign performance, interpret KPIs, and identify optimization opportunities.

Responsibilities

Translate high-level marketing and campaign strategies into detailed execution plans, timelines, milestones, and deliverables.
Support channel intake, prioritization, and coordination with cross-functional execution teams.
Coordinate end-to-end campaign implementation across creative, content, digital, mobile, email, analytics, and partner marketing workstreams.
Support implementation of creative collateral and marketing capabilities, including personalization and integration initiatives.
Identify execution dependencies, track progress, and help ensure deliverables are completed accurately and on schedule.
Coordinate across marketing, product, analytics, channel, operations, and agency teams.
Partner with Product and Marketing Strategy teams, Email Channel and Operations teams, and Marketing Information Management and channel teams on campaign execution and targeting coordination.
Work with digital and mobile marketing strategy leads and email strategy stakeholders to support campaign planning and implementation.
Facilitate communication across teams, clarify requirements, resolve execution questions, and maintain alignment on priorities and deliverables.
Partner with analytics teams to track campaign KPIs, gather performance insights, and support evaluation of campaign results.
Capture campaign learnings and support ongoing optimization plans with digital, mobile, and email strategy leads.
Translate performance findings into recommendations to improve campaign effectiveness and customer experience.
Coordinate audience targeting and personalization with marketing information management and channel teams.
Maintain accurate campaign records, status updates, and progress tracking in marketing workflow tools.
Develop and maintain campaign documentation, project plans, timelines, and supporting materials.
Document business needs and translate marketing objectives into clear requirements for execution teams.
Ensure campaign activities and deliverables follow established processes, documentation standards, and controls requirements.
Maintain attention to detail and quality throughout the campaign lifecycle.