Senior Campaign Strategist (Platform Side)

Fluent, LLC•New York, NY

About The Position

We are seeking a mid-level Campaign Strategist to join our Advertiser Success team. This role is pivotal in developing and executing strategic advertising campaigns that align with our clients' acquisition goals while maximizing revenue across our partner network. The ideal candidate will have a strong analytical background, a strategic mindset, and experience in performance marketing.

Requirements

Bachelor's degree in marketing, business, or related field.
2+ years of experience in digital marketing, preferably in a performance-based environment.
Familiarity with cohort analysis, retention metrics, and lifetime value frameworks --or a demonstrated ability to learn them quickly.
Strong analytical skills with proficiency in data analysis tools (e.g., Excel, SQL, Tableau).
Experience with AI.
Excellent communication and interpersonal skills.
Ability to manage multiple campaigns and clients simultaneously.

Nice To Haves

Familiarity with post-transaction advertising platforms is a plus.

Responsibilities

Develop and implement comprehensive campaign strategies for a diverse portfolio of advertisers.
Collaborate with internal teams to optimize ad placements and increase engagement.
Make data-driven adjustments to meet client objectives.
Providing strategic insights and performance updates to top clients, as well as clients still in growth mode.
Understand clients' business goals and translate them into actionable campaign strategies.
Assess the downstream quality of acquired users by monitoring retention and lifetime value metrics.
Excellent at cross-team collaboration.
Coordinate with the Data Science and Product teams to refine targeting algorithms and attribution models.
Analyze campaign data to identify trends, opportunities, and areas for improvement.
Prepare and present regular performance reports to clients and internal stakeholders.