Campaign Specialist

MARKETviewRichmond, VA

About The Position

Two Ocean Education Partners, a MARKETview company, is seeking a motivated Campaign Specialist to join our Digital Marketing Campaign Management team. This is an excellent opportunity for someone early in their career who wants to gain hands-on experience in marketing operations and campaign execution. As a Campaign Specialist, you will play a critical role in building and executing digital marketing campaigns for our college and university partners. You’ll collaborate closely with account management, project management, and operations teams to translate data-driven strategies into impactful campaigns that drive student recruitment and enrollment success.

Requirements

  • Bachelor’s degree or equivalent certification.
  • 0–3 years of relevant experience (internship or professional experience in marketing, operations, or technology a plus).
  • Strong organizational skills with the ability to manage multiple projects and meet deadlines.
  • Excellent written and verbal communication skills.
  • High attention to detail and commitment to accuracy.
  • Curious and analytical thinker who asks the right questions to identify solutions.
  • Eagerness to learn new tools, technologies, and best practices.
  • Comfortable working in a fast-paced, collaborative team environment.
  • Qualified candidates must be legally authorized to work in the United States without employer sponsorship, both now and in the future.

Nice To Haves

  • Experience with marketing automation platforms, CRM tools, or email service providers.
  • Familiarity with digital marketing metrics and analytics.
  • Exposure to higher education, marketing, or client services environments.

Responsibilities

  • Build and execute a high volume of email, SMS, and digital marketing campaigns across multiple clients with accuracy and efficiency.
  • Manage daily campaign tasks including calendar management, campaign setup, scheduling, testing, and quality assurance.
  • Execute data-buy strategies with major test-based list providers (e.g., The College Board, Encoura).
  • Maintain scalable marketing automation processes, ensuring campaigns follow best practices and established standards.
  • Apply data quality and compliance standards consistently across campaign processes.
  • Monitor campaign performance and email deliverability metrics, providing updates and insights to team members.
  • Support the continuous improvement of campaign workflows and contribute to the Two Ocean Education Partners product roadmap.

Benefits

  • Opportunities to cross-train and grow your career.
  • A collaborative, supportive environment where success is shared.
  • The chance to make a meaningful impact on higher education and student outcomes.
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