Campaign & Process Operations Specialist

Superior Plus Propane Talent Acquisition•Wayne, PA

1d•$62,000 - $78,000•Hybrid

About The Position

The Process and Campaign Ops Specialist owns both marketing process design and hands-on campaign execution within the marketing automation platform. This role ensures processes are clearly defined, consistently followed, and continuously improved across Canada and the U.S., while building and deploying campaigns, journeys, and automated programs that support demand generation. Working cross-functionally, the specialist helps maintain execution quality, data integrity, and accurate lead flow across the funnel. The ideal candidate is detail-oriented and technically strong, with the ability to balance structured process design and governance with high-quality campaign execution.

Requirements

Post-secondary education in Marketing, Business, or a related field.
3–5 years of experience in marketing automation, campaign operations, or a similar role.
Hands-on experience building and deploying campaigns in an enterprise marketing automation platform (e.g., journeys, email campaigns, data extensions, and send management).
Working knowledge of CRM platforms (e.g., Salesforce) and understanding of lead lifecycle management and Inside Sales workflows.
Experience collaborating with external agency partners and using project management tools (e.g., Asana, Monday.com).
Proficiency with marketing automation tools, including workflow/journey builders, audience segmentation, email deployment, and basic platform scripting.
Understanding of campaign tracking frameworks, including UTMs, tag management, and performance measurement.
Experience maintaining data quality, including list management, segmentation, and suppression logic within MAP/CRM environments.
Ability to manage a mix of high-volume execution tasks and complex automation builds with strong attention to detail and accuracy.
Strong communication skills, including the ability to translate technical concepts, support cross-functional teams, and create clear documentation for processes and governance.
English proficiency is required to support the full North American business.
Legal Authorization to work in the US is required. We will not sponsor individuals for employment visas now or in the future for this job opening.

Responsibilities

Design, document, and improve operational processes across Marketing, including campaign execution workflows, lead management, stakeholder handoffs, and cross-functional coordination
Maintain and apply campaign governance standards across both markets, including naming conventions, UTM taxonomy, audience definitions, and list hygiene requirements; identify where processes diverge between Canadian and US markets and lead harmonization efforts where standardization is feasible
Partner with automation and technology counterparts to ensure process logic is clearly defined before automation is built and that automated workflows reflect intended business rules
Collaborate with analytics and reporting counterparts to ensure process standards support data quality, funnel integrity, and reporting accuracy
Maintain a current, accessible library of process documentation, runbooks, QA checklists, and governance guides; lead periodic process audits and serve as the first point of contact for process and execution questions across both markets
Build, configure, test, and deploy email campaigns, triggered sends, and multi-step journeys in the marketing automation platform, including automated programs such as welcome series, re-engagement triggers, lifecycle transitions, and lead routing workflows
Coordinate landing page builds, form configuration, and tracking setup; ensure pages are QA'd for field mapping, lead capture, and conversion tracking before campaigns go live
Create and manage data extensions, audience segments, suppression lists, and send configurations required for campaign execution; apply personalization and platform scripting where required to support targeted messaging across segments and markets
Coordinate with Marketing stakeholders to translate campaign briefs into execution plans; own send scheduling, deployment, delivery monitoring, and deliverability troubleshooting
Serve as the day-to-day operational contact for agencies supporting campaigns, paid media, and activations; drive execution timelines and milestone tracking, brief partners on tracking standards including pixel implementation, conversion tag setup, and UTM requirements, and validate deliverables before launch
Conduct pre- and post-launch QA across all campaign elements; serve as the final quality gate before campaigns go live
Maintain documentation for all active automated journeys and triggered programs, including trigger logic, decision splits, and dependencies; maintain a tag inventory and audit log across active campaigns
Monitor lead flow from campaign capture through Inside Sales acceptance; identify and flag routing failures, data gaps, or lifecycle transition issues
Apply and maintain the SLA framework governing marketing-to-Inside Sales lead handoffs; conduct regular SLA performance check-ins, tracking acceptance rates and rejection reasons, and escalating systemic issues with supporting documentation
Maintain lead disposition and rejection taxonomy to support clean reporting on lead quality and routing accuracy; apply consistently across both markets, accounting for structural differences in Inside Sales capacity and territory coverage
Manage campaign and process workflows in the project management tool (e.g., Monday.com), keeping milestone tracking, status, and launch readiness visible to relevant stakeholders
Track operational health indicators on a regular cadence, including campaign launch cycle times, QA failure rates, tag audit findings, and SLA adherence; bring a structured summary to marketing operations leadership with observations and recommended actions
Support post-mortem reviews after significant campaign launches or execution failures; partner with the marketing stakeholders to incorporate performance data and funnel outcomes; document findings and translate them into process updates that prevent recurrence
Perform other related duties as assigned